匿名的山水 Anonymous Landscapes

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“匿名的山水”是常年居住在中国与美国两地的著名诗人、当代艺术家吕德安先生的创作思考。设计团队受艺术家委托负责参与该内容的设计表达,在与艺术家交流的过程中,双方认同“匿名”并非存在感的缺失,却可能有着突如其来的意料之外的这一观点。山水,虽作为生存背景,也只是司空見慣之物,並非一定來自于名山大川。设计团队通过刮开涂层获取文本的方式重新获取山水意境,是一种传统意境表达和当代艺术手法的互鉴映像,作品关注艺术家的观点“如何去爱一片故土(how to love a homeland)”,设计团队认为刮开涂层的动作也算是着对该问题的动作回应。与“匿名的山水”不谋而合作為一種暗示或一種預兆的背景在當下碎片化的社會語境中更凸顯其普遍性。
"Anonymous Landscapes" is a creative reflection by the renowned poet and contemporary artist Mr. Lü De'an, who resides between the United States and China. The design team, commissioned by the artist, was involved in expressing this concept visually. Through discussions with the artist, both parties agreed that "anonymity" does not imply a lack of presence, but rather suggests a sudden, unexpected perspective. Landscapes, though part of the backdrop of life, are often commonplace and not necessarily drawn from famous mountains or rivers.The design team reinterprets the landscape concept by scraping off layers to reveal the text, creating an interaction between traditional expression and contemporary artistic methods. The work reflects the artist's perspective on "how to love a homeland." The design team views the act of scraping as a response to this question. The concept of "Anonymous Landscapes" works as an implicit or prophetic background, further highlighting its universality in today's fragmented social context.
“匿名的山水”是常年居住在中国与美国两地的著名诗人、当代艺术家吕德安先生的创作思考。设计团队受艺术家委托负责参与该内容的设计表达,在与艺术家交流的过程中,双方认同“匿名”并非存在感的缺失,却可能有着突如其来的意料之外的这一观点。山水,虽作为生存背景,也只是司空見慣之物,並非一定來自于名山大川。设计团队通过刮开涂层获取文本的方式重新获取山水意境,是一种传统意境表达和当代艺术手法的互鉴映像,作品关注艺术家的观点“如何去爱一片故土(how to love a homeland)”,设计团队认为刮开涂层的动作也算是着对该问题的动作回应。与“匿名的山水”不谋而合作為一種暗示或一種預兆的背景在當下碎片化的社會語境中更凸顯其普遍性。
"Anonymous Landscapes" is a creative reflection by the renowned poet and contemporary artist Mr. Lü De'an, who resides between the United States and China. The design team, commissioned by the artist, was involved in expressing this concept visually. Through discussions with the artist, both parties agreed that "anonymity" does not imply a lack of presence, but rather suggests a sudden, unexpected perspective. Landscapes, though part of the backdrop of life, are often commonplace and not necessarily drawn from famous mountains or rivers.The design team reinterprets the landscape concept by scraping off layers to reveal the text, creating an interaction between traditional expression and contemporary artistic methods. The work reflects the artist's perspective on "how to love a homeland." The design team views the act of scraping as a response to this question. The concept of "Anonymous Landscapes" works as an implicit or prophetic background, further highlighting its universality in today's fragmented social context.
不亦乐乎设计工作室 BY-ENJOY DESIGN,长期探索与实践品牌设计领域里的文化属性与商业价值,主要围绕视觉感受、内容创意、传播触达及使用效能等多方面展开设计工作,近年来其作品获得众多国内外主要设计奖项的认可,并在全国范围内成功落地了多个跨领域的品牌项目。其作品曾在东京、纽约、肖蒙、上海、香港、台北等地展出或被收藏,亦多次被海内外主流设计媒体刊物及杂志广泛收录与报道。