Designer Xi Li’s hometown, Yunnan, is a region of ethnic diversity, where elephants play a significant role in local culture and social discourse. Through research, she discovered that the local government invests substantial funds annually to address human-elephant conflicts, while tourism remains the primary economic pillar of the region.

To integrate her background in printmaking and her identity as a jewelry designer with this socio-environmental context, Xi Li developed an innovative project. She repurposes elephant dung, a natural byproduct, through special treatment and combines it with Dai minority traditional papermaking, an intangible cultural heritage, to create a series of postcard jewelry inspired by Dai culture.

Through surrealist design, this project challenges traditional jewelry-wearing methods, transforming the pieces into interactive cultural souvenirs. Its goal is not only to promote local culture but also to support elephant conservation through sales proceeds, helping to ease the financial burden on the government.

Beyond its cultural and environmental significance, the jewelry serves as a medium for personal storytelling and interaction. As wearers share their travel memories with loved ones, they must figure out how to detach and wear the jewelry from the postcard, adding an element of exploration and engagement. Through this experience, Xi Li hopes to deepen travelers’ emotional connection to the region, spark curiosity about its mysterious and unique culture, and attract more visitors to explore and appreciate this fascinating land.

Integrating unconventional materials with ethnic culture and traditional craftsmanship was no easy task. In the process of developing the ideal material, Xi Li spent two years continuously experimenting and refining her formula. She immersed herself in a Dai papermaking village in Yunnan, where she studied this intangible cultural heritage’s techniques and material balance. Building upon these traditional methods, she introduced innovative modifications, ensuring the material not only retained its aesthetic appeal but also gained water resistance and durability, enhancing its practicality and wearability.

Connections to Chinese Design, Society, Environment & Culture:

1. Cultural Heritage
• The jewelry draws inspiration from Dai traditions, integrating intangible cultural heritage techniques such as Dai papermaking and embroidery.
• The designs incorporate Dai motifs and colors, blending tradition and innovation to revitalize contemporary jewelry design.

2. Environmental Awareness
• By repurposing elephant dung, the project transforms natural waste into sustainable materials, reflecting eco-conscious design principles.
• The project raises awareness of wildlife conservation and China’s broader environmental challenges.

3. Social & Economic Impact
• The jewelry addresses human-elephant conflicts in Yunnan, a pressing social issue, and supports conservation efforts through sales.
• By generating economic value, the project alleviates financial pressure on the government and promotes local sustainability.

4. Tourism & Cultural Exchange
• As a unique cultural souvenir, the jewelry serves as a bridge for cross-cultural exchange.
• Wearers engage in an interactive experience, learning how to detach and wear the piece, strengthening their connection to local culture.
• When travelers share their experiences, the jewelry becomes a storytelling tool, inspiring curiosity about local rich traditions.

Xi Li Studio Founded in 2023 by designer Xi Li, the studio specializes in contemporary jewelry design and sustainable materials, transforming waste through environmental consciousness and technology while merging traditional Chinese craftsmanship with future materials. Exhibitions & Awards 2024 • Exhibited at London Design Festival with Blackdot Gallery • Cluster Contemporary Jewellery Exhibition, London – Won ACJ Talent Spot Award, featured in Atelierul Magazine 2025 • Alsolike Gallery, London – Won an award, invited to Alsolike Gallery x London Design Festival 2025 • Munich Jewelry Week – Showcased a unique Chinese design perspective • Preziosa Florence Jewelry Week, Italy – Special nomination award, included in a European touring exhibition • April – Invited to MIDA, Italy • June – Invited to Galerie Door, Netherlands • October – Invited to Roma Jewelry Week, LibriBianchi Gallery, Milan, and Romania Jewelry Week