Oscar Ouyang is a contemporary fashion brand redefining knitwear through a fusion of craftsmanship, innovation, and cultural storytelling. Influenced by Chinese animation and gaming culture, global subcultures, the brand merges tradition with the avant-garde. By exploring texture, form, and sustainability, Oscar Ouyang creates timeless yet boundary-pushing pieces that challenge conventional knitwear. With a focus on high-quality materials and meticulous construction, the brand offers a unique perspective on menswear and beyond.

Chinese culture shapes my design language in nuanced ways—whether through textile choices, motifs, or structural forms. I work with materials that carry cultural significance, integrating fabrics like Bishu wool and Donegal wool, Harris tweed with deadstock and upcycled textiles to create pieces that feel both tactile and emotionally resonant. My knitwear techniques draw inspiration from both traditional Chinese handcraft and British-Irish knitting heritage, East and West.

Beyond materiality, my work engages with contemporary Chinese society by challenging conventional representations of identity. Through casting and collaborations, I prioritize diverse, POC, and LGBTQ+ perspectives, ensuring a broader cultural conversation within fashion imagery. Sustainability is also at the core of my brand, not just as a practice but as a philosophy—honoring materials, craftsmanship, and responsible production as an act of cultural preservation.

At the V&A, I hope to showcase how these elements come together, offering a perspective on Chinese design that is forward-thinking, personal, and deeply connected to both heritage and innovation.

Muqiu (Oscar) Ouyang is the founder and creative director of Oscar Ouyang. He graduated from the prestigious Central Saint Martins MA Fashion course, specializing in menswear and knitwear. His training includes working with leading fashion houses, refining his expertise in textile innovation and craftsmanship. Since launching his brand, he has gained recognition for his meticulous approach to knitwear, blending traditional techniques with contemporary design. His collections are stocked at top-tier retailers worldwide, including Dover Street Market London, Paris, Ginza and New York, Labelhood Shanghai, and H Lorenzo Los Angeles, Empty and Opener in Seoul, positioning him as a rising voice in luxury knitwear and modern menswear.