101 PET, meaning "embracing the pet lifestyle with 101% enthusiasm," is a multifunctional space integrating pet boarding, pet grooming, and social retail. With the new developments in pet-keeping trends and the upgrading of urban pet consumption patterns, the needs of pet life have extended to emotional attention, making pets gradually become emotional companions within the family.
Informal Design follows the scale of pet life and the interactive experience with humans, providing an alternative for urban pet living. It creates a natural and comfortable home away from home for pets.

Informal Design focuses on the dynamic connections between people, pets, and space. Aiming to differentiate from the traditional cozy and cute pet stores, it seeks to establish a more intimate and friendly pet living environment.
Natural birch marine plywood is selected as the primary material for the space, with its fine, natural wood color simulating the comfort and coziness of a typical home, enhancing pets' sense of security. Extensive use of off-white artistic paint creates a warm and bright spatial ambiance, while green resin grilles are cleverly used as structural symbols within the space. These different materials layer and complement each other, creating a harmonious and inviting environment.
101 PET is not just designed solely for "pets"; its underlying significance is to create a more interesting, loving, and warm lifestyle for both pets and their owners.

Informal Design, founded in 2018, is a design company advocating a creative artistic atmosphere with the spirit of independence and innovation.