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Professional / Visual, Communication, and Interactive Design

Haoge velvet body

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Shortlisted
Medium or Format: jpg
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Dimensions and/or Technical Information: A3
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Haoge velvet body 01

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Haoge velvet body 02

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Haoge velvet body 03-2

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Haoge velvet body 04

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Short Description of Work

Warm and loving, relaxed and comfortable, Hao Ge velvet body is a creative font that imitates hand-painted style. We have created this innovative font with both ingenuity and temperature through multiple stages such as paper hand-drawing-image scanning-vector tracing-contour refinement-team collaboration. Structurally, the strokes avoid each other, are gentle and transparent, have a slightly lower center of gravity, literally large and small, and the knot body is scattered and loose, avoiding complete symmetry. On the shape of the pen, the strokes are shortened and childish and lovely. In details, rough edges and mottled strokes form a unique texture rarely seen in the word library. Haoge velvet body is mild and interesting as a whole, suitable for children's publications, food packaging, jewelry packaging, toy packaging, retail, animation game publicity, ACG, young to product publicity, girls to product publicity, e-commerce and many other use scenarios.

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Tell us about your creative practice, and how your work engages with Chinese design, society, environment or culture.

In his creative practice, Haoge velvet body, on the one hand, has extensively investigated the natural, coarse and rhythmic stroke forms in traditional Chinese calligraphy, and on the other hand, it has been balanced and reshaped by means of digital design with reference to the ease and freedom of children's handwriting. Combining the natural texture with the needs of modern children's fonts provides new ideas for the contemporary application of Chinese traditional stone carving culture. The font can arouse children's interest in reading in children's books, teaching and public welfare publicity, and cultivate their perception of beauty and culture. Through the integration of stone carving elements in the font design, it conveys a strong sense of history and natural beauty; and promotes the diversified inheritance of Chinese traditional culture with childlike brushwork.

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Hao Ge Gao Ding Zi
Shenzhen

Gao Dingzi, find Hao Ge. Hao Ge Gao Ding Zi takes "learning for the past" as its mission, focuses on the design and research of advanced customization of characters, focuses on the fields of character library, font and character art, integrates traditional culture and cutting-edge technology with innovative design, provides unique high-determination solutions for brand characters, empowers brand assets and helps cultural dissemination. At the same time, we actively participate in curation, publishing and education, and are committed to promoting the development of the industry and industry. The core team of the company has more than 20 years of rich experience and fruitful results in the aspects of text high determination, brand planning, research and education, and has launched dozens of professional fonts.

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