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In order to open up the second growth curve besides the design business, Dapu Design Office designed and produced a physical product-a black-and-white special-shaped aromatherapy candle ornament, which is also a derivative of the "Desig Open dialogue" project between studio and Art Gallery. At first, the launch and gift of this product was an attempt. We gave it to our main customer groups (mostly white-collar workers in home/fashion/beauty/art industry) in the form of hand-to-hand gift, which won unanimous praise from customers, relatives and friends. We began to have the idea of creating a designer fragrance brand, the goal is to bring a relaxed and soothing emotional healing to first-and second-tier urban white-collar workers with good artistic or home aesthetics in today's fast-paced urban life, which pays more and more attention to the beautiful experience of home. This product is different from a large number of candle products in China, which take cup wax as the main form. It creates differences in special-shaped shapes. It tells the Chinese people's experience and pursuit with oriental artistic conception combined with Chinese fragrance. At the same time, it has artistic appreciation, which is also relatively rare in the Chinese market.
The FULLY-Scented Candle Art Ornament, distinct in its unconventional shape and available in black and white, is a brainchild of Fully Creative Studio, crafted as an original “soft social business card” to spearhead a second curve of growth. This product began as a derivative of “Design Open Dialogue”, a collaborative endeavor between the studio and the Modern Art Museum Shanghai, and was initially offered as a trial, gifted to our primary clients in the home furnishing, fashion, beauty, and art sectors. The enthusiastic reception from our clients, alongside encouragement from friends and family, propelled us to establish a designer fragrance brand aimed at introducing a tranquil and aesthetically healing oasis into the fast-paced lifestyle of the sophisticated, discerning urbanites. Standing out from a market saturated with conventional jarred candles, our product distinguishes itself through its unique shape, channeling oriental elegance and scents. It enjoys a singular presence in the Chinese market, as it adeptly caters to the tastes and experiences of the Chinese customers and blends artistic allure with practicality.
The outer package is a book-shaped box, the lid of the box adopts the flip-up type, the inside and outside of the box body are mounted with environmentally friendly paper products, the front of the box body is pressed against the outline of the candle, the inside of the box uses eva material, detachable layered structure, and each layer of eva is mounted with black flannel, which completely wraps the candle, is beautiful and easy to take, and protects the candle from damage.
The candle-shaped section draws inspiration from the gourd, which has a deep traditional meaning in Chinese culture. It is regarded as one of the earliest totems of the Chinese nation, symbolizing the ancestors and being endowed with magical powers. In ancient mythology, gourd has the special ability to absorb and ward off evil spirits. The homophonic "Fu Lu" of gourd is associated with happiness and official career, symbolizing blessing and official fortune. According to the theory of traditional Chinese medicine, gourd has the effects of clearing away heat and detoxification, diuresis and dehumidification, and is believed to bring health and longevity.
The choice of candle color: black and white, black and white is the first color of the universe and the initial color of humanity in China. It is also the "primary color" of the universe. It is the most classic color in China, rich in wisdom, and the starting point of the world. For Chinese people, black and white is not only a form of artistic expression, but also a traditional Chinese philosophy of Taoism and nature behind the black and white colors.
The outer packaging takes the form of a book-shaped box with an flap lid opening from the short edge. Both the interior and exterior of the box are lined with eco-friendly paper. The lid features a stamped outline of the candle, echoing the product inside and adding a touch of elegance. For the interior, the box utilizes EVA material in a removable, layered structure. Each layer of EVA is lined with black velvet, snugly enveloping the candles for both protection and aesthetic appeal, making them not only secure from damage but also beautifully presented and easy to retrieve.
The shape of the candle is a subtle nod to the gourd, intertwining with the profound ethos of Chinese culture and heritage. Esteemed as one of the primal emblems for the Chinese nation, the gourd represents an ancestral lineage and is imbued with mystical significance. In ancient Chinese mythology, the gourd is vested with the remarkable ability to vanquish bad luck and exorcise evil spirits. Linguistically, the resonance between “hulu” (gourd) and “fulu” (fortune and wealth) renders the fruit a symbol of happiness, prosperity, and career success. According to the theory of Traditional Chinese Medicine (TCM), the gourd is lauded for its medicinal properties, capable of rectifying imbalances by cooling excess heat, detoxifying, alleviating dampness, and acting as a diuretic. It embodies the promises of health and longevity.
Fully Creative is an art and design firm that provides effective visual solutions for customers in the commercial and cultural and artistic fields, including but not limited to graphic design, cultural exhibitions, event planning and landing services; it will also serve as a cultural bridge to establish links between commerce and domestic and foreign art institutions/artist IP communities to achieve cross-border cooperation between art and commerce.
