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Professional / Visual, Communication, and Interactive Design

Hoge Ancient Rhyme Black

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Medium or Format: JPG
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Dimensions and/or Technical Information: A3
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Haoge Ancient Rhyme Black 01

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Hoge Ancient Rhyme Black 02

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Haoge Ancient Rhyme Black 03

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Short Description of Work

Gu Mao Xiongjian, vigorous and elegant, Hao Ge ancient rhyme black is a creative black body with ancient Li characteristics. Structurally, the knot features of ancient scribe and black body are integrated, with full literal, slightly higher center of gravity, balanced white cloth, mild and stable. On the shape of the pen, skimming, pressing, hooking, lifting, turning and other characteristics refer to archaeological scribe, but the shape is refined into a simple geometric shape, black scribe fusion, traditional rebirth; In details, the angle and radian of starting and receiving the pen have been repeatedly deliberated, the charm of ancient Li has been implicitly highlighted in the sans-serif blackbody. Haoge ancient rhyme black as a whole is ancient and stable, returning to basics, showing unique oriental aesthetics and cultural concepts, suitable for cultural guidance system, brand image, e-commerce publicity, film and television production, brand packaging, book publishing, screen reading display, Chinese traditional product display and other application scenarios.

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Tell us about your creative practice, and how your work engages with Chinese design, society, environment or culture.

In the design of "ancient rhyme black", we skillfully integrated the brushwork features of official script and seal script into the clean structure of modern sans-serif style. By adjusting the design of the starting and ending strokes and the horizontal and vertical proportions, the fonts retain both industrial and Chinese flavor. The arc and charm of official seal script are implanted in the highly industrialized and modern sans-serif body, which opens a new direction of black body design and further deepens the concept of "Chinese black body. The font can be used in urban public environment, exhibition space, brand logo and other multiple scenes, which not only meets the needs of modern identification, but also conveys the unique aesthetic connotation of the East. Let people feel the continuation of Chinese classical calligraphy tradition in the daily reading environment, which reflects the respect and creative reinterpretation of contemporary design for history and culture.

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Hao Ge Gao Ding Zi
Shenzhen

Gao Dingzi, find Hao Ge. Hao Ge Gao Ding Zi takes "learning for the past" as its mission, focuses on the design and research of advanced customization of characters, focuses on the fields of character library, font and character art, integrates traditional culture and cutting-edge technology with innovative design, provides unique high-determination solutions for brand characters, empowers brand assets and helps cultural dissemination. At the same time, we actively participate in curation, publishing and education, and are committed to promoting the development of the industry and industry. The core team of the company has more than 20 years of rich experience and fruitful results in the aspects of text high determination, brand planning, research and education, and has launched dozens of professional fonts.

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