“在乎伞”由商业生态工作室创作。每一把在乎伞都由6个塑料瓶回收再造而成，希望赋予PET饮料瓶新的生命的同时促进回收和可持续包装理念，推动公众意识和行为改变，一起创造更大的价值。“在乎伞”伞面选取了回收PET饮料瓶再生制成的面料。相较于全新的涤纶纤维，IPET面料既可以减少石油原材料的开采，还可以降低70%的能耗、86%的耗水量和75%的碳足迹。每把“在乎伞”的全面相当于赋子6 个回收PET 饮料瓶新的生命，
焕发新生的乡村之美与饮料瓶，在伞上相遇。我们希望通过“在乎伞”这款日常之物传递关爱，让更多人看见乡村之美、呵护自然之美。世界便是这样悄悄发生变化的，

"Care about the umbrella" by the business ecological studio creation. Each umbrella is made from six plastic bottles, hoping to give new life to PET beverage bottles while promoting the concept of recycling and sustainable packaging, promoting public awareness and behavior change, and creating greater value together. The umbrella cover of "Care Umbrella" selects the fabric made of recycled PET beverage bottles. Compared with the new polyester fiber, IPET fabric can not only reduce the extraction of petroleum raw materials, but also reduce energy consumption by 70%, water consumption by 86% and carbon footprint by 75%. Each "care umbrella" is equivalent to the full 6 recycled PET beverage bottles of new life,
The rejuvenated beauty of the countryside meets the drink bottle on the umbrella. We hope that through the "care umbrella" this daily thing to convey care, so that more people can see the beauty of the countryside and care for the beauty of nature. The world is so quietly changing,

喝完的饮料瓶去哪儿了呢?如果6个被喝完的塑料瓶变成1把美丽的雨伞，将会经历怎样一种魔法的旅程?
“在乎伞”由商业生态工作室创作。每一把在乎伞都由6个塑料瓶回收再造而成，希望赋予PET饮料瓶新的生命的同时促进回收和可持续包装理念，推动公众意识和行为改变，一起创造更大的价值。
乡村之美
不同的地理面貌，多元的文化，饱含着当地传统与东方智慧。每一个村庄，都有自己的故事。瑞典设计师Magnus Valdemarsson，行走在中国的乡间小道，从上海崇明岛上的胜利村，到福建的九龙村，再到云南的周城村和阿者科村，用艺术家的视角捕捉中国乡村绮丽多姿的美，并最终将美的瞬间定格在了“在乎伞”的伞面上。
塑料瓶再生
“在乎伞”伞面选取了回收PET饮料瓶再生制成的面料。相较于全新的涤纶纤维，IPET面料既可以减少石油原材料的开采，还可以降低70%的能耗、86%的耗水量和75%的碳足迹。每把“在乎伞”的全面相当于赋子6 个回收PET 饮料瓶新的生命，
我们的在乎
焕发新生的乡村之美与饮料瓶，在伞上相遇。我们希望通过“在乎伞”这款日常之物传递关爱，让更多人看见乡村之美、呵护自然之美。世界便是这样悄悄发生变化的，

Where did the drinking bottles go? What kind of magical journey would it take if six plastic bottles were turned into a beautiful umbrella?
"Care about the umbrella" by the business ecological studio creation. Each umbrella is made from six plastic bottles, hoping to give new life to PET beverage bottles while promoting the concept of recycling and sustainable packaging, promoting public awareness and behavior change, and creating greater value together.
The beauty of the countryside
Different geographical features, diverse cultures, full of local traditions and oriental wisdom. Each village has its own story. Swedish designer Magnus Valdemarsson, walking along China's country roads, from Shengli Village on Chongming Island in Shanghai, to Jiulong Village in Fujian, to Zhoucheng Village and Azhenke Village in Yunnan, captures the beautiful beauty of China's countryside from an artist's perspective, and finally sets the moment of beauty on the umbrella surface of the "care umbrella.
Plastic bottle recycling
The umbrella cover of "Care Umbrella" selects the fabric made of recycled PET beverage bottles. Compared with the new polyester fiber, IPET fabric can not only reduce the extraction of petroleum raw materials, but also reduce energy consumption by 70%, water consumption by 86% and carbon footprint by 75%. Each "care umbrella" is equivalent to the full 6 recycled PET beverage bottles of new life,
We care about
The rejuvenated beauty of the countryside meets the drink bottle on the umbrella. We hope that through the "care umbrella" this daily thing to convey care, so that more people can see the beauty of the countryside and care for the beauty of nature. The world is so quietly changing,

商业生态是一家专注于可持续创新研究、咨询、传播与教育的专业机构。
自2009年以来，商业生态团队始终活跃在可持续发展领域，出版了中国第一本专注于可持续发展理念与实践的双语财经杂志《商业生态Business Ecology》，长期关注气候变化、循环经济、垃圾分类、生态时尚、塑料回收与再生、CSR 与社会创新等前沿议题。
我们致力于通过可持续创新议题的内容创作与研究、公共传播、教育培训与咨询等多元方式，向专业人士及公众传播可持续的商业理念和生活方式，推动责任相关方进行系统性思考、学习和合作，赋能中国绿色经济。

Business Ecology is a professional organization focused on sustainable innovation research, consulting, communication and education.
Since 2009, the business ecology team has been active in the field of sustainable development and published China's first bilingual financial magazine "Business Ecology Business Ecology", which focuses on the concept and practice of sustainable development. Long-term attention has been paid to cutting-edge issues such as climate change, circular economy, garbage classification, ecological fashion, plastic recycling and recycling, CSR and social innovation.
We are committed to disseminating sustainable business ideas and lifestyles to professionals and the public through content creation and research, public communication, education, training and consulting on sustainable innovation issues, and promoting systematic thinking, learning and cooperation among responsible parties to empower China's green economy.