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Professional / Product Design

Open the small box of peace in the world × Yongfengyuan

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Shortlisted
Medium or Format: The white glaze adopts Yongfengyuan patented jade porcelain formula, with a whiteness of 92.1 (industry standard is 85%), while the black glaze is reduced and burned by iron to produce matte velvet texture. The gold pattern is embedded in the carcass with
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Dimensions and/or Technical Information: /
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250221-Open the world's peaceful small box X Yongfengyuan_Sketchpad 1 Copy 3

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250221-Open the world's peaceful small box X Yongfengyuan_Sketchpad 1 Copy 2

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250221-Open the world's peaceful small box X Yongfengyuan_Sketchpad 1 copy

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250221-Open the world's peaceful small box X Yongfengyuan_Sketchpad 1

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Short Description of Work

This work is the result of cross-border cooperation between Gao Shaokang's "Peace in the World" series and the national porcelain Yongfengyuan (Auratic). It uses mirror acrylic pendant and limited banquet porcelain as carriers to explore the deep expression of symbolic philosophy and life observation. Through the integration with the traditional Chinese masterpieces "Journey to the West", "Water Margin" and popular cartoon images, the artist and the small box Di Piao teacher and 6-18-year-old teenagers create the content of the painting, and combine the skeleton spectrum (symbolizing the essence of life) with auspicious patterns, Internet emoticons juxtaposed to build a "challenging visual language". 12 sets of limited art porcelain subverts the stereotype of "younger age" in children's art, and porcelain, as the narrative medium of the banquet scene, reconstructs the dining table culture and promotes the symbiosis of art and industry.

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Tell us about your creative practice, and how your work engages with Chinese design, society, environment or culture.

1. Social experiment: In the art season extension project of Qingshan Village in Hangzhou, mirror devices are used in life and death education classes for rural children to guide 200 + students to express their life cognition through symbol collage.

2. Commercial Enlightenment: Yongfengyuan used the project to develop a new model of "art empowering traditional industries". In 2023, it signed a contract with three contemporary artists to carry out similar cooperation, increasing the brand premium by 18%.



3. Interactive narrative: the collision of traditional folk story characters and modern cartoon characters stimulates the reflection of growth memory and cultural inheritance.

4. Cultural empowerment: The banquet porcelain series uses the "co-creation" mode to break the stereotype that children's art is only created at a young age. For example, the skeleton designed by young people is integrated with the Western Chamber pattern, which is transformed into 22K gold glaze and black color porcelain by Yongfengyuan, promoting the modernization of traditional crafts.

5. Public welfare cycle: auction proceeds fund children's art programs, forming a "creation-business-public welfare" closed loop, such as the 2024 Shenzhen exhibition, derivatives sales part of the aesthetic education project for children with autism.

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Gao Shaokang, Small Box Studio, Yongfengyuan
Shenzhen

Jin Liugao Design is a well-known Hong Kong design company established in 1976. It is operated by Dr. Jin Daiqiang, Mr. Liu Xiaokang and Mr. Gao Shaokang. Three generations of people work together to inherit creativity. Formerly known as Jin and Liu design consultants, after nearly 50 years of development, now has companies in Hong Kong and Shenzhen, with business all over the world. The company has designed more than 500 logo images, served more than 600 listed companies and industry leaders, and won more than 800 top awards in the world. In recent years, the company focused on food, beverage, health, service more than 5 billion yuan of large single products.

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