Main diagram
Exhibition board
Flowchart
Detail 1
Chinese traditional tea culture has been new for a long time, showing unique charm in modern society, especially the West Lake Longjing tea in Zhejiang contains unique production skills and cultural value. However, in today's information age, people are more inclined to receive intuitive and understandable image information when browsing information. Therefore, in order to promote the inheritance and development of West Lake Longjing tea culture, this work adopts the information visual design method to summarize and sort out the numerous and numerous fragmented information collected from the previous research, transform and create representative design elements such as visual symbols, illustrations and charts. According to the reading habits of contemporary people, a coherent visual guide line is designed to connect the design elements together, the appearance, production flow chart, contemporary people's tea drinking habits and origin characteristics of West Lake Longjing tea are presented in turn. People understand and accept the relevant knowledge of West Lake Longjing tea through this more intuitive and understandable information circulation method, and further understand the production technology and cultural connotation.
**Research Background
Social development and diversification of consumer demand make traditional tea culture have new significance. Zhejiang West Lake Longjing has unique skills and cultural value, but there are problems in related science popularization, such as complex and abstract content, few or difficult to understand science popularization, and no systematic framework for pictures and texts. In the new media era, the audience's contact area is expanded, but it is faced with useless information. Information visualization design can solve this problem, express information intuitively, conform to contemporary reading habits, and help popularize Longjing tea culture.
**Significance of the topic
Chinese tea culture has a long history and unique charm, West Lake Longjing has an important position in the world. However, in the information age, the attractiveness of traditional text communication methods has declined. Information visualization design can design keywords into visual elements, which is convenient for the audience to capture key information, sort out knowledge from many aspects, visually display production skills, inherit and promote intangible cultural heritage, which has theoretical and practical significance.
. **Overview of related research
There are many publications on the study of West Lake Longjing knowledge in China, but there are problems such as lengthy texts without focus, insufficient artistic presentation, and superficial popular science content, but they provide research materials for designers. Foreign information visualization design started early, has a complete system, and has successful experience in streamlining content and improving visual appeal. In the information age, the unique design is more attractive, the research case of presenting tea knowledge with information visualization design is lacking, and the information visualization design of West Lake Longjing production technology has a lot of research space.
**Design research and ideas
Information collection: The author collects data through literature reading and field research, and classifies them by tree diagram.
Determine the information structure: first determine the structure, classify, filter, organize the information, and arrange it in logical order.
Design story lines: Design a coherent story line based on the information structure, with a starting point, a process, and an end.
Select appropriate visual elements: Select visual elements such as charts, illustrations, etc. to present information and control quantity and density.
Create visual hierarchies: Create hierarchies with color, shape, size, etc., emphasizing key information.
**Design Theme
-The theme is "West Lake Longjing Museum". The main vision consists of four blocks, with scientific visualization and cultural background content. The color is blue and green to create a cultural atmosphere of Longjing tea, and the visual illustration is carried out with Longjing knowledge and production skills.
**Outline Structure Diagram
-West Lake Longjing fresh leaves have their own characteristics. The author draws illustrations, refers to the actual shape structure, realistically and pays attention to color changes. The buds in the picking area are partially enlarged, the hue is gradually changed, the purity is changed, and the color of the text font is well matched.
**Tea Production Process Level Chart
-There are thirteen steps in making tea, and ten key techniques in Longjing frying. Layout to illustration as the main body, text and icon auxiliary. Illustrations are created according to the steps of tea making. Illustrations have spatial relationships at the information level, and text information is divided into primary and secondary.
**West Lake Longjing Hierarchy Chart in the Post-Tea Era
The tea culture has changed in the post-tea era. Six aspects are selected for information visualization design, two hierarchical maps are used, and the main body of the illustration is the tea factory and the tea drinking place.
A native of Ningbo, Zhejiang, a graduate student at Hubei Academy of Fine Arts, he is keen on studying modern translation of traditional culture and visual design of information.
