第六届“关中忙罢艺术节”是一个以农村生活为主题的艺术盛会，旨在展示农村文化的丰富多元和艺术性。本届主视觉延续并发展了往届的传统，风格上仍立足于关中本地风物和民俗，选用亮色和极具活力的图像元素，用视觉传达出农村文化的多元性和天然的艺术氛围。

The sixth "Guanzhong busy strike Art Festival" is an art event with the theme of rural life, which aims to show the rich diversity and artistry of rural culture. The main vision of this year continues and develops the tradition of previous years. The style is still based on the local customs and folk customs of Guanzhong. It uses bright colors and dynamic image elements to convey the diversity of rural culture and natural artistic atmosphere.

忙罢节庆代表着一年中农作的夏收结束，以“碳水之都”作发想，用面食作为主元素来贯穿整个系列海报，并提取出关中作物小麦、玉米等与农村常见的动物形象，再由简练的几何形状进行图像化的创作，充分呈现关中忙罢艺术节乡村自然景观与现代艺术融合的属性。文字部分设计了生动有趣的字体，以展现“忙罢会”中村民互相走动聚会的传统，又如“关中忙罢艺术节”的中心概念，观赏者能够在村落中漫步，参加在村中不同角落里的艺术活动。我们希望通过明快的视觉设计，能够向大众展示出农村文化的价值和“艺术不能被定义，亦不应被定义”的想法，同时也为本地带来一个缤纷盛大的艺术盛会。

The busy strike festival represents the end of the summer harvest of farming in a year. It uses pasta as the main element to run through the whole series of posters. It extracts the images of crops such as wheat and corn in Guanzhong and common animals in the countryside. Then it creates images by concise geometric shapes, fully presenting the attribute of the integration of rural natural landscape and modern art in Guanzhong busy strike festival. In the text section, lively and interesting fonts are designed to show the tradition of villagers walking around and gathering together during the "busy strike", as well as the central concept of the "Guanzhong busy strike Art Festival", where viewers can stroll through the village and participate in artistic activities in different corners of the village. We hope that through the bright visual design, we can show the public the value of rural culture and the idea that "art cannot be defined and should not be defined", and at the same time bring a colorful and grand art event to the local area.

UNTITLED MACAO擅长视觉传达设计、视觉形象设计、品牌策划推广及品牌设计。创办人欧俊轩曾担任美国Young Guns20及第69届纽约TDC奖评审，作品荣获多项国际及亚洲奖项，包括纽约艺术指导协会年度奖银方块、铜方块、纽约The ONE SHOW广告创意奖优秀奖、Young Guns 17国际青年设计大奖、2024D&AD设计奖木铅笔、日本东京字体指导具乐部TDC奖、台北设计大奖金奖等。

UNTITLED MACAO is good at visual communication design, visual image design, brand planning and promotion and brand design. Founder Ou Junxuan has served as a judge for the Young Guns20 and 69th New York TDC Awards in the United States. His works have won many international and Asian awards, including the annual award of the new york Art Director Association, the Silver Square, the Bronze Square, the New York One SHOW Advertising Creative Award Excellence Award, the Young Guns 17 International Youth Design Award, the 2024D & AD Design Award Wooden Pencil, the Tokyo Font Director TDC Award, and Taipei Design Award Gold Award.