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Professional / Visual, Communication, and Interactive Design

Ugan concept coffee

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Shortlisted
Medium or Format: Paper Products
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Dimensions and/or Technical Information: N/A
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Short Description of Work

Ugan concept coffee is a brand with natural and oriental tonality, and is a derivative of the designer floor home brand-Ugan concept. The four series of Ugan concept flooring products "Ben, Mo, Mo, Mo" are extended to the four flavors of sensory coffee and the design of the entire brand image.
"Ugan concept Coffee" is a brand inspired by nature and Eastern aesthetics, derived from the designer flooring and home brand "Ugan concept". The four series of "Ugan concept" flooring products-"Ben", "Mo", "Shu", and "Wei" -- are reflected in the four flavor profiles of the coffee and integrated into the overall brand design.

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Tell us about your creative practice, and how your work engages with Chinese design, society, environment or culture.

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DA:702design / AD:Mei Shuzhi
Hangzhou

702design is an exploratory design agency. Discover freshness and interest from life, keep questioning and independent thinking, support design practice in an experimental way, and let design play a greater role in life.

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