AR-ELE-AR-01
AR-ELE-AR-01
AR-ELE-BE-02
Elephant Series
Elephant Series
Elephant Series
Elephant Series Elephant Series
Elephant series is based on the image of animals, to express a love of nature and children's interest in a product. The designer extracted the elephant's huge ears, thick back and other characteristics applied to the furniture software, giving people a kind of warm and lively, naive, strong sense of package, full of sense of security. Derived from the use of piers, benches, leisure chairs and other applications of great space products. Through flexible combination and collocation, it forms leisure space, discussion space, corridor space, corner space, etc. The cute elephant instantly becomes the visual highlight in the space.
The work has been launched in Guangzhou in 2023 and won the German iF Award and the German Design Award. At present, it has completed mass production and sold online and offline channels simultaneously, with excellent feedback from users.
Yunnan Elephants Move North: A Walking Ecological Apocalypse
Archini hope that through the elephant series call we should pay attention to the natural ecology, protect the wild elephant habitat. Through abstract language and concise form, we emphasize the design sense of comfort, stability and construction of products, and express the ecology of elephants living in groups and migrating. In terms of design appearance, it is thick, friendly and lively in appearance, slightly curved belly, and charmingly naive. Functionally, the seating surfaces of the high and low benches are staggered, just like elephants playing and slapstick, which can meet the needs of different sitting postures. Wooden plates can be configured to store mobile phones, books and other items, and can rotate and overlap at the same time, without occupying space.
Back in 2021, 15 wild Asian elephants set off from Xishuangbanna and crossed rainforests, tea mountains and towns, leaving more than 500 kilometers of footprints in the 128-day migration. This "fantasy drifting", which was watched by hundreds of millions of people around the world, is like an open ecological mirror, reflecting a profound metaphor of the relationship between man and nature in the era of industrial civilization. When the image of a group of elephants sleeping on their side collectively in the suburbs of Kunming is spread around the world, we may need to read this apocalypse of the eastern ecology written in elephant feet.
When this group of modern elephants crossed the figure of high-voltage power lines and photovoltaic power stations, they were like living specimens of civilization iteration. In the dry-hot valley of the Yuanjiang River through which they pass, the average temperature has risen by 2.3 ℃ in the past 30 years, and the wild banana forest has disappeared by nearly 40%. The unconscious northward trajectory of the elephant group is just like the sorrowful pursuit of the ancient law of "the beast follows its reason" in the Book of Mountains and Seas. When the pilot mother elephant rolled up the abandoned mineral water bottle with her nose, this scene full of absurdity became the sharpest ecological irony of industrial civilization.
This migration of elephants, which lasted for more than 100 days, ended with humans building 760 acres of exclusive forest for elephants. But the huge footprints left on the red land are still asking every modern man: when the "elephant pattern" on the bronzes beside the Dianchi Lake is still telling the human-elephant covenant three thousand years ago, can we renew the new civilization contract? The answer may be hidden in the old Dai ballad: "When the last rainforest disappears, please tie our souls to the eyelashes of wild elephants".
Yuejan (Guangdong) Furniture Co., Ltd. was established in September 2018. The company's brand is Archini positioned in the middle and high-end software market and focuses on original design. In 2024, Elephant Leisure Chair and Trojan Horse Lazy Sofa won the German Design Award and the German iF Award for their excellent design and quality. Since 2019, it has continuously participated in Guangzhou Furniture Expo, and began to expand to Shanghai Pudong Exhibition in 2024 to continuously expand its brand influence. Products are exported to Mexico, Dubai, the Philippines and other countries, with the strength of the local dealers to establish a long-term and stable relations of cooperation. With the domestic well-known office system brand companies (such as China Resources Lizhi, the United States, Novan, etc.) to maintain long-term cooperation, trusted by customers.
