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Professional / Visual, Communication, and Interactive Design

Ju Mei Ju Mei

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Shortlisted
Medium or Format: Paper Products
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Dimensions and/or Technical Information: N/A
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Short Description of Work

"For as long as I can remember, Grandma Jumei would sew things in the courtyard of the old house. The sun is gingling, a bamboo chair, the old people in the village asked her to make old-fashioned clothes, and some came to find grandma to nail buttons. I played by the side for a while, watched for a while, and listened to them. There was a short family, and the neighbors came in and out. When she was 5 years old, she used a piece of cotton cloth with white flowers on a blue background and sewed a set of old-fashioned large-breasted clothes for me. The fabric is soft and comfortable to wear. Wash to the back old, white. Now I have long disappeared, but I still remember the pattern of the fabric, the thickness to the touch, the temperature, the hardness, the smell, and the feeling of wearing it at different temperatures. I have a lot of memories of her in my memories of the fabric. In the days that followed, I was obsessed with touching and collecting all kinds of fabrics. While feeling, I also seemed to be looking for the initial feeling, the feeling of touching and wearing that blue white cotton cloth with large lapel. When I come across clothes with good fabrics, I also like to wash them, dry them in the sun, collect them, iron them and fold them. I love the feeling of taking care of them. When I put them on again, I felt a little different from the original."
Ju Mei is a clothing brand with the concept of Lao Bu Xinsheng, named after the founder's grandmother-"Ju Mei.

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Tell us about your creative practice, and how your work engages with Chinese design, society, environment or culture.

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DA:702design / AD:Mei Shuzhi
Hangzhou

702design is an exploratory design agency. Discover freshness and interest from life, keep questioning and independent thinking, support design practice in an experimental way, and let design play a greater role in life.

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