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Professional / Visual, Communication, and Interactive Design

The 10th OCT-LOFT International Jazz Festival

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Shortlisted
Medium or Format: Corrugated paper and special paper adhesive, etc.
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Dimensions and/or Technical Information: The main poster is 1m * 0.7m
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Music Festival Handbook Open Matrix

Music Festival surrounding materials

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paper tape

Music Festival surrounding materials

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Perimeter Collection

Music Festival surrounding materials

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Manual Matrix-Dynamic

Music Festival Manual DIY Demo GIF

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Old Paradise Gate Poster

Music Festival Outdoor Materials

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Main Dynamic Poster

Dynamic version of the main poster

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Short Description of Work

The 2023 10th OCT-LOFT International Jazz Festival (10th OCT-LOFT Jazz festival) features more than half of the musicians from Europe and the United States, a rare cross-border festival three years after the epidemic. The main visual design imitates the form of international postal parcels, metaphors the materiality of music, and reflects the preciousness of cross-cultural and cross-geographical artistic exchanges. The information in the poster is presented in the form of various ticket postmarks. meanwhile, in June 2023, peter brötzmann, a well-known german artist who had come to OCT-LOFT jazz festival to perform, passed away. I used black tape to outline his classic silhouette of playing saxophone on the parcel, which was the only manual trace in the whole vision, conveying some kind of obscure yearning, the delicacy and turning of emotion.
The 10th OCT-LOFT Jazz Festival in 2023 has invited a majority of its musicians from Europe and the United States, marking a rare cross-border music celebration three years into the pandemic. The primary visual design takes the form of an international parcel, symbolizing the materiality of music and reflecting the preciousness of cross-cultural and cross-geographical artistic exchange. Information on the poster is presented in the style of various ticket and postage stamps. Additionally, in June 2023, Peter Brötzmann, a well-known German artist who had previously performed at the OCT-LOFT Jazz Festival, passed away. I sketched his classic silhouette playing the saxophone on the parcel using black tape. This handmade touch is the sole manual element in the entire visual design, conveying a subtle sense of nostalgia and the intricacies of emotion.

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Tell us about your creative practice, and how your work engages with Chinese design, society, environment or culture.

It is customary to start from the feelings of life, ask questions, and transform complex business problems into flesh-and-blood expressions in an unconventional way. At present, music, cultural activities, exhibitions and other projects planning and visual services.

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Linxi
Futian District, Shenzhen City, Guangdong Province

Graphic designer, the person in charge of the studio received the letter, and the 14th (SGDA) director of Shenzhen Graphic Design Association.
The work mainly covers: brand design, exhibition and event image design, publication design, packaging design, etc. In 2023, he was selected as one of the 35 new york tdc ascenders (newly promoted award) winners in the world. His works won the TokyoTDC Tokyo Font Guidance Club Annual Award. Graphic Design in China GDC Award 19 Merit Award; 19 and 23 Award360 the 100 Design Award twice; Jin Daiqiang Design Award 19 and 21 bronze awards, three works were selected for 2020SGDA Member Exhibition and five works were selected for 2022SGDA Member Exhibition.

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