Daji Xi -02
Daji Xi -03
Dajixi -04
Daji Xi -05
Dajixi -01
Ancient Chinese characters originated from graphic patterns, and their pictographic characteristics gradually disappeared with the simplification of Chinese characters. Therefore, we re-draw inspiration from ancient scripts such as oracle bone inscriptions, golden inscriptions, seal script, and small seal script, and reorganize the idea to create a brand-new logo-the totem of grain characters. These signs are integrated with the word elements, which not only has practical functions, but also gives the goods decorative. Whether it is clothing, food, housing, or other areas of the product, they can glow with a unique charm.
We choose the twelve zodiac as the design inspiration, re interpretation of the image of each zodiac. Each tattooed totem expresses a theme corresponding to the zodiac character. For example, the totem composed of the word "sheep" conveys the theme of "goodness and beauty in the heart", "monkey" uses "unity to catch the moon", and "chicken" uses "Ming Liang East" as the medium... Each sign is not only infused with decoration, but also carries our best wishes.
This series of products selected 'grain totem' design concept, to create a twelve zodiac coasters. This small coaster not only protects the bottom of the cup and the table top, but its wool felt material also has good water absorption, which can quickly absorb spilled liquid. Whether it's a drink or a lively party, it's a great choice. After twelve years of polishing, we have developed the "Da Ji Xi" series, and each product reveals our love for life in the details. These twelve coasters may not be able to summon a dragon to help realize all your wishes, but at least they can bring a little fun and happiness in life.
The design of this product revolves around Chinese traditional culture. It not only integrates the charm of Chinese characters, but also contains the totem of the ancient Chinese zodiac and the far-reaching significance of each zodiac totem in traditional culture, and it also carries us. Good wishes. Such small objects are used in life to add some small fun and happiness to life.
Li Jiong, founder of Shenzhen Longitudinal Design Co., Ltd. Guanghua Longteng Shenzhen Top Ten Outstanding Youth, Shenzhen Gift Invited Review Experts. Committed to urban design, font design, creative product development and the research and creation of Chinese traditional culture, his works have won many famous international and domestic design awards such as IF and red dot. Che Da, Deputy Director of Guangdong Provincial Key Laboratory of Philosophy and Social Sciences (Cultural Digitization and Cultural Innovation and Development of Shenzhen University), Distinguished Researcher and Master Tutor of the Art Department of Shenzhen University, Head of the Art and Technology Cross-border Innovation Laboratory of Shenzhen University, Shenzhen Overseas high-level talents are introduced.
