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Professional / Visual, Communication, and Interactive Design

Haoge KTK Font Family

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Shortlisted
Medium or Format: jpg
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Dimensions and/or Technical Information: A3
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Haoge KTK Font Family 01

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Haoge KTK Font Family 02

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Haoge KTK Font Family 03

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Haoge KTK Font Family 04

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Haoge KTK Font Family 05

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Short Description of Work

Haoge KTK high-setting font family takes the spirit of "inheritance and innovation" as the core, combined with the design concept of "creative uniqueness" and "future-oriented. The font design pays attention to the literal narrow width and the center of gravity upward, highlighting the horizontal and vertical contrast and the variability of the system, aiming to provide a unique form of text expression for modern visual communication.
Font family composition:
A font: inspired by the front and bottom of the trophy, considering the side perspective, it combines fashionable black body and geometric aesthetics to express the blend of culture.
C font: inspired by the side and top of the trophy, while integrating positive elements, combining humanistic and geometric aesthetics, showing a deep cultural integration.
Type B font: created by the difference between type A and type C, the intermediate transition scheme similar to a trophy shows the design style of combining rigidity and softness, and the perfect combination of curvature and yin and yang.
Design features:
The font family shows the flow from sans-serif to serif, reflecting the blend of modern and traditional, as well as the dialogue between geometry and text.
The design embodies the ultimate craftsmanship, highlighting the brand concept of "inheritance and innovation" and the hardness and softness of the trophy shape.
The font adopts an inclusive design philosophy, reflecting the integration of humanistic spirit and technology.

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Tell us about your creative practice, and how your work engages with Chinese design, society, environment or culture.

In the creative process, we draw inspiration from the pen and structure of traditional Chinese calligraphy, and combined with modern visual design principles, first a large number of hand-painted and style tests, and then through digital tools fine polishing strokes and glyphs. Through many exchanges and investigations with KTK brands, we have repeatedly adjusted to meet the needs of recognition and aesthetic feeling in various scenarios such as award promotion, printing and digital media.
Combining traditional calligraphy and contemporary design concepts, it adds a unique cultural identity to domestic and foreign awards. KTK font family can not only be used in the promotion of awards, but also can be extended to public welfare activities or cultural promotion, providing the society with visual identification of national characteristics. A new interpretation of Chinese traditional aesthetics through strokes and structures emphasizes the inheritance and innovation of Chinese character design, and creates more possibilities for Chinese character culture in the field of modern design.

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Hao Ge Gao Ding Zi Zhang Hao; Qin Jialin; Qiu Junjie
Shenzhen

Gao Dingzi, find Hao Ge. Hao Ge Gao Ding Zi takes "learning for the past" as its mission, focuses on the design and research of advanced customization of characters, focuses on the fields of character library, font and character art, integrates traditional culture and cutting-edge technology with innovative design, provides unique high-determination solutions for brand characters, empowers brand assets and helps cultural dissemination. At the same time, we actively participate in curation, publishing and education, and are committed to promoting the development of the industry and industry. The core team of the company has more than 20 years of rich experience and fruitful results in the aspects of text high determination, brand planning, research and education, and has launched dozens of professional fonts.

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