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Professional / Visual, Communication, and Interactive Design

Leipzig Series

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Shortlisted
Medium or Format: Paper
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Dimensions and/or Technical Information: 210X40
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Leipzig video series

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Leipzig_sample book_000_copy

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Leipzig_Sample Book_016_Copy

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The choice of Leipzig-copy of the world's most beautiful book 2004-2023_009_

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The choice of Leipzig-copy of the world's most beautiful book 2004-2023_022_

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The choice of Leipzig-copy of the world's most beautiful book 2004-2023_041_

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Short Description of Work

From the beginning of 1991 after the merger of Germany and Germany, "Reading Leipzig 1991-2003" collected nearly most of the award-winning books of "Leipzig's World's Most Beautiful Book" from 1991 to 2003 in a bilingual space of more than 1,000 red and black. The presentation of parcels mailed from all over the world, the collation of data for each book and the display of a large number of inside page layout details ...... Like the prequel to The Choice of Leipzig 2019-2004, the system has pieced together the origins of the most beautiful books and completed the successful commemoration of Leipzig.
The Choice of Leipzig-The World's Most Beautiful Books 2004-2023 features 14 award-winning books each year from the majority of our collection of "The World's Most Beautiful Books in Leipzig" from 2004 to 2023. The book records the award-winning countries, authors and designers, awards, the weight of the opening book and other detailed information over the years, the original English comments of the award-winning books, the content summary and design highlights in Chinese and English, as well as the book shadow and important format display of each book.

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Tell us about your creative practice, and how your work engages with Chinese design, society, environment or culture.

Now this book heavy texture in hand, always think of this weight is not easy to come. The collection of award-winning works in the book alone has gone through various hardships. There are episodes from time to time, and there have been ridiculous experiences. For example, a "golden character" award that crossed the boundary between the intercontinental and the plate was put on hold due to negligence and was chewed into pieces by the pet at home. Many books often take a lot of trouble due to language barriers, and translation is the first difficulty. The collected books have been involved in many countries, and there are many languages that have never been seen before. When you open the books, you are at a loss. The translation process often takes at least three days to complete. Many smiles and tears will not be repeated. To be able to successfully complete the book is the best thank you to everyone who has paid.

Insisting on doing one thing will make warmth and beauty get another interpretation in this slow process. Designing a book is such a thing. Even if it has to go through many obstacles, "Leipzig's Choice" must come out. Even if I don't do it, I believe there will still be other designers to do it. Because it is precious, it is more important to be spread.

The reason why books can have great charm is that the built-in space it contains is not only a tree hole for emotional placement, but also a window for cognitive world. With the temperature of the design to pass the temperament of the text, the power of paper to penetrate the time limit. Decline or prosperity, naturally there is the law of development of the world, but people who like to read will make good books continue to exist.

On the stage of "the most beautiful in the world", "the choice of Leipzig" is always open. There are many definitions of beauty, which has never been a narrow word. Chinese people pay attention to the unity of form and meaning when making books. Germans are introverted and unambiguous. Dutch people have all kinds of unforbidden ideas. Swiss internationalism style sticks to planning and is flexible and elegant. Each book has its inherent temperament and its own unique appearance. Whether books are to people or people are to books, it is a process of mutual influence and shaping. Relatively speechless, but sincere.

In the past ten years or so, Chinese designers have also gained new impetus. From the most beautiful books in China to the most beautiful books in the world, more and more young designers have begun to invest in it, and the art of book design has also injected a steady stream of fresh blood. Gradually develop and step into a new milestone.

As a book designer, making books is a kind of life and a kind of feeling. I have always agreed with the view that the appeal of beauty should come from vitality. Only the beauty sown by the vitality can grow to be the most beautiful, always free, warm, permanent and unbounded.

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ZHAO Qing; ZHU Tao
Nanjing, Jiangsu

hanqing hall design co., ltd. is a specialized design company founded by zhao qing, an agi member of the international graphic design alliance.
Zhao Qing led a high-level professional design team, won or selected in almost all important graphic design competitions and exhibitions in the world, and won many international design awards such as D & AD in the United Kingdom, ADC in new york in the United States, TDC in Tokyo in Japan, etc. His book design works won the title of "Most Beautiful Book" 38 times, making him the most award-winning design team in the country.

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