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Professional / Visual, Communication, and Interactive Design

Shanghai Sky Body

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Shortlisted
Medium or Format: Paper
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Dimensions and/or Technical Information: Variable size
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Shanghai Sky Body -2

This page shows the intelligent parts and multi-language

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Shanghai Sky Body -3

This page shows the creative logic of word formation

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Shanghai Sky Body -4

This page shows the Latin character set with numbers, punctuation

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Shanghai Sky Body -5

This page shows the display effect under different font sizes.

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Shanghai Sky Body -6

This page shows the characters of different radicals of Shanghai sky body

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Shanghai Sky Body Practice and Application pptx

The Plane Extension of Shanghai Sky Body and Its Creative Application

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Shanghai Sky- Video

Dynamic Display of Shanghai Sky Body

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24 solar terms-rain

The solar term dynamic poster created by Shanghai sky body

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Short Description of Work

The design of "Shanghai Sky Style" is inspired by Shanghai Art Characters during the Republic of China in the 1940 s, which is a tribute to Shanghai's profound historical and cultural heritage. Every detail in the "Shanghai Sky Body" contains the fashion, aesthetics and modernity of Shanghai, so that people can feel the cultural heritage and historical context of the city while using and appreciating it.

"Shanghai Sky Style" combines the different styles of regular script, running script and small seal script in a unique and bold fusion way, and simplifies and borrows a few strokes to realize the design of Chinese characters and multiple languages. It not only makes the font more visually layered and rich, but also reflects the traditional Chinese calligraphy aesthetics and the fashion and diversity of an international metropolis.

In addition to simplified Chinese characters, the languages involved in "Shanghai Sky Style" include Latin, Manchu, Japanese kana, and Tiancheng. The Latin font design incorporates the stroke features of Chinese characters and is in harmony with the gray scale of the layout of Chinese characters. In order to match Chinese characters, the lower extension of the font is boldly deleted without affecting the legibility between letters. Manchu strokes are concise and match Chinese characters by reducing the word width without losing legibility. As the largest number of ethnic minority documents but almost no longer used national characters, it serves Chinese contemporary cultural projects through design with Chinese characters and Latin. The matching design of Tiancheng language is based on Latin, which has made a great breakthrough in style. The upper extension part and the lower extension part are compressed, and the stroke spacing and character spacing follow the measurement of Latin, thus ensuring the unity of the gray scale of Tiancheng language layout and other languages.

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Tell us about your creative practice, and how your work engages with Chinese design, society, environment or culture.

"Shanghai Sky" won the New York TDC Font Design Award and the Tokyo TDC Excellence Award. It will follow the award-winning exhibition in France, Germany, Japan, New Zealand, Poland and Spain, and will also be selected into the Tokyo TDC Annual Collection. It is a replica font, inspired by Shanghai fine arts characters. It discusses the modern translation of old glyphs with design, caters to the modern retro trend and combines traditional style with modern fashion. It is an intelligent design. It uses only more than 10 intelligent components to build a complete set of fonts, numbers, punctuation and symbols of different languages, Chinese characters, with more than 7000 characters. It is a multi-language library, it includes Chinese characters, Latin, Japanese, Manchu and Tiancheng. It is very challenging to design the glyphs of different writing systems in line with the style of Chinese characters and can better serve a wider range of people and audiences. Its creative design has unlimited possibilities in contemporary application and public art. In the design of "Sanshan Wuyuan 24 Solar terms Poster", which won the first prize in the 2024 Jiachen Dragon Year Global auspicious Zodiac Competition, shanghai sky body as the main element of the text. At the same time, this set of fonts is also used in creative products such as customized postcards of Xiangshan Park and new packaging of Xiangshan ice cream. In 2025, the creative products using this set of fonts, such as Lianfu barrels and luggage streamers, will be launched in the Chinese Character Museum and Arcade Art Museum, and will be sold in Beijing, Tianjin, Anyang, Haikou and other places. It is also used in teaching. In the font design course of the Central Academy of Fine Arts, the creative use of the students also makes this font more interesting.

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Chinese character design: Liu Zhao; Zhu Kui; Dunjing Jing; Chen Yue; Chen Yiwei; Yang Jiancheng; Song Peilin; Dai Leyuan; Li Zhimu; Li Zirongtai; Hu Ati Wulan; Liang Xiao; Zhang Congyu; Zhang Chenming; Latin design: Cheng Xunchang; Manchu design: Chen Yiw
102, Unit 2, Building 306, North District, Dongba Olympic Garden Phase III, Chaoyang District, Beijing

The design director of Liu Zhao's studio is an associate professor and doctor of the Central Academy of Fine Arts, a director of the International Text Design Association, and presided over a number of national social science projects. Liu Zhao's studio is characterized by text design research, and its works in cooperation with domestic and foreign font manufacturers have won many domestic and foreign awards and have been collected by museums. Since the implementation of the National Art Foundation's 2020 communication and exchange project "Characters-Modern Road Art Exhibition of Chinese Character Design", it has visited 12 cities in four countries and achieved huge social responses. The studio participated in the planning and revision of more than ten text design books, which promoted the modern Chinese text design education.

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