Greyhound
此材料包含从调研到产出的全过程展示
新时代下,用户一车多用需求成选车重要因素,尤其男性在满足家庭日常用车之余,追求驾驶感与速度感,各品牌遂推出高性能轿跑车型,此类车周末可下赛道娱乐交友。基于此趋势,本设计面向 “Alpha 世代” 推出概念出行解决方案 ——EV-G1(Electric Vehicle-Greyhound)。其设计灵感源于速度与灵动兼具的灵缇犬,从该动物肌肉形态和运动特征中汲取灵感,打造流线型车身概念车。上掀顶棚结构兼顾轿跑上下车便利性与更低空气阻力。
In the new era, the demand for multi-purpose vehicles from users has become an important factor in car selection. Especially for men, in addition to meeting the daily needs of family cars, they also pursue a sense of driving and speed. Therefore, various brands have launched high-performance coupe models. Such cars can also go to the racetrack on weekends for entertainment and making friends. Based on this trend, this design presents a concept travel solution - EV-G1 (Electric Vehicle-Greyhound) for the growing "Alpha generation". Its design inspiration comes from the greyhound, which combines speed and agility. Drawing inspiration from the muscle morphology and movement characteristics of this animal, a concept car with a streamlined body is created. The upward-opening roof structure takes into account the convenience of getting on and off a coupe and the lower air resistance brought by the integrated shape.
市场价值
根据当前市场研究预测,民间竞速项目在未来几年将持续增长。该项目的创新性体现在其能够同时满足家用和竞速需求。在家用模式下,车辆设计以家庭为单位,提供便利的出行解决方案
According to current market research forecasts, the civilian racing project will continue to grow in the coming years. The innovation of this project lies in its ability to simultaneously meet both household and racing needs. In household mode, the vehicle design revolves around the family unit, providing convenient travel solutions.
可持续价值
在竞速模式下,通过车内布局的调整,优化竞速驾驶体验。全车采用电力驱动,通过推广绿色生产技术和实践,引导整个产业向更加环保、可持续的方向发展。
In racing mode, the interior layout can be adjusted to optimize the racing driving experience. The entire vehicle is powered by electricity, promoting green production technologies and practices to guide the entire industry towards a more environmentally friendly and sustainable direction.
社会价值
EV-G 1概念车旨在满足日常用车需求的同时,融入赛车元素,以提升用户的驾驶体验和视觉享受。设计灵感来源于速度与灵动并重的灵缇犬(Greyhound),从这一动物的肌肉形态和运动特征中级取灵感,打造出具有流线型车身的概念车。
The EV-G 1 concept car aims to integrate racing elements into meeting daily driving needs, enhancing the user's driving experience and visual enjoyment. Drawing inspiration from the Greyhound, an animal renowned for both speed and agility, the design borrows from the animal's muscular form and movement characteristics to create a concept car with a streamlined body.
创新价值
EV-G 1的设计着重于速度感的传达,从视觉体验到驾驶体验均体现出极强的动感。其流线型车身不仅在静态下展现出极具吸引力的视觉效果,更在动态驾驶中提供卓越的空气动力学性能,以提升整体驾驶体验。
The design of the EV-G 1 emphasizes the communication of a sense of speed, manifesting a strong sense of dynamism from both visual experience and driving experience. Its streamlined body not only presents an attractive visual effect in a static state but also provides excellent aerodynamic performance during dynamic driving, thereby enhancing the overall driving experience.
我是马英博,我在北京出生并长大。本科就读于北京服装学院,专业是工业设计。在四年的大学生活中,我积极参与设计实践,不断探索和成长。2021年,我很幸运地加入了小米科技团队。我参与的设计项目获得了红点奖。2023年,我前往东京,参加了东京A.工作室设计事务所的工作坊。我们共同完成的项目获得了东京中城奖。2024年,我和我的合作伙伴成立了概念工作室设计事务所。如今,我们的事务所在北京和东京都有办公地点,我们竭尽全力为客户提供高质量的设计服务。在实习经历方面,我积累了许多不同的实践经验。我曾担任过前端设计师助理。那时,我努力去理解用户需求,并与其他设计师一起合作。我还在工业设计等领域担任过产品设计师助理,设计出符合用户需求的产品。此外,我还参与了一些汽车企业和建筑公司的项目。