
路边设计奖/展 | Wow Design Award/Exhibition_1

路边设计奖/展 | Wow Design Award/Exhibition_2

路边设计奖/展 | Wow Design Award/Exhibition_3

路边设计奖/展 | Wow Design Award/Exhibition_4

路边设计奖/展 | Wow Design Award/Exhibition_5
路边设计奖/展 | Wow Design Award/Exhibition
从对日常生活再发现的角度出发,“路边设计奖”由Right nows联合BottleDream美好社区平台发起征集,旨在鼓励人们重新回到路边,发现和记录日常生活中那些不经意又发着光的小设计。看见好设计,在路边也能颁奖,让每个普通人都可以给他认为是好的路边设计拍照颁奖,并贴上“点赞”奖章。活动期间,共征集到236份颁奖投稿,通过对征集内容的筛选和分类,以路边设计展的方式,从广告提示设计、场景创新应用、产品再设计和概念设计四个类别展现这些正发生在我们身边的有意思的好设计。
From the perspective of rediscovering everyday life, the “Wow Design Award” was launched by Right nows to encourage people to discover and record the small designs that inadvertently sparkle in our life.Good design on the roadside can also be awarded so that everyone can give what he or she thinks is a good roadside design award. During the event, a total of 236 award submissions were collected. Through the screening and classification of the collected work, and in the way of roadside design exhibition, the good designs happening around us were in the four categories: advertising prompt design, innovative application of scene, product redesign and concept design. Through the selection and classification of contribution content, we return to daily life in the way of “Wow Design Exhibition”.
通过“路边设计展”的方式回到日常生活中,展览形式选择中国特色的路边宣传栏粘贴报纸的方式,让展览能灵活的出现在城市的大街小巷。一张报纸即展览,我们尝试将新闻式的阅读和展览空间的观看视角变化,在阅读翻折报纸的过程中发生。同时,展览视觉则用喷金漆的方式直接将展览和板块信息喷压在报纸信息上,一种金色的奖赏,用最简单直接的方式回应我们常见的街头墙面喷漆广告,融入我们日常所见的街头视觉景象。从路边来再回到路边去,希望“路边设计奖/展”能启发和作为一种设计的思考回响在当代日常生活中。
The exhibition form chooses the way of pasting newspapers on Chinese roadside billboards, so that the exhibition can flexibly appear in the streets and alleys of the city. Meanwhile, a newspaper itself is an exhibition, and we try to change the viewing perspective of news reading and exhibition space in the process of reading folding newspapers. Furthermore, exhibition vision is directly displayed that the exhibition and plate information on the newspaper content is sprayed with gold paint, a kind of golden reward, which responds to our common street wall painting advertisements in the simplest and direct way, and it is integrated into the street vision we see on a daily basis. Coming from the roadside and going back to the roadside, we hope that the “Wow Design Award / Exhibition” can inspire and reverberate in contemporary daily life as a kind of design thinking.
Right Nows 是一间独立设计工作室,专注品牌设计和设计创新,致力于设计表现上的新鲜、直接和准确,以新鲜有趣的设计表达回应当下日常。