
Roadside Design Award/Exhibition | Wow Design Award/Exhibition_1

Roadside Design Award/Exhibition | Wow Design Award/Exhibition_2

Roadside Design Award/Exhibition | Wow Design Award/Exhibition_3

Roadside Design Award/Exhibition | Wow Design Award/Exhibition_4

Roadside Design Award/Exhibition | Wow Design Award/Exhibition_5
Roadside Design Award/Exhibition | Wow Design Award/Exhibition
From the perspective of rediscovering daily life, the "Roadside Design Award" was launched by Right nows in conjunction with the BottleDream Wonderful Community Platform to encourage people to return to the roadside and discover and record those casual and glowing small designs in daily life. When you see a good design, you can also present awards on the roadside, so that every ordinary person can take photos and present awards for what he thinks is a good roadside design, and affix a "like" medal. During the activity, a total of 236 award submissions were collected. Through screening and classification of the collected contents, the interesting and good designs that are happening around us were displayed in four categories: advertisement prompt design, scene innovation application, product redesign and conceptual design.
From the perspective of rediscovering everyday life, the “Wow Design Award” was launched by Right nows to encourage people to discover and record the small designs that inadvertently sparkle in our life.Good design on the roadside can also be awarded so that everyone can give what he or she thinks is a good roadside design award. During the event, a total of 236 award submissions were collected. Through the screening and classification of the collected work, and in the way of roadside design exhibition, the good designs happening around us were in the four categories: advertising prompt design, innovative application of scene, product redesign and concept design. Through the selection and classification of contribution content, we return to daily life in the way of “Wow Design Exhibition ”.
Returning to daily life through the way of "roadside design exhibition", the exhibition form chooses the way of pasting newspapers on the roadside billboard with Chinese characteristics, so that the exhibition can flexibly appear in the streets of the city. A newspaper is an exhibition. We try to change the reading of news and the viewing angle of the exhibition space in the process of reading and folding the newspaper. At the same time, the exhibition vision directly sprays the exhibition and plate information on the newspaper information by spraying gold paint, which is a kind of golden reward. It responds to our common street wall paint advertisement in the simplest and direct way and integrates into the street visual scene we see every day. From the roadside to the roadside, I hope that the "roadside design award/exhibition" will inspire and echo in contemporary daily life as a kind of design thinking.
The exhibition form chooses the way of pasting newspapers on Chinese roadside billboards, so that the exhibition can flexibly appear in the streets and alleys of the city. Meanwhile, a newspaper itself is an exhibition, and we try to change the viewing perspective of news reading and exhibition space in the process of reading folding newspapers. Furthermore, exhibition vision is directly displayed that the exhibition and plate information on the newspaper content is sprayed with gold paint, a kind of golden reward, which responds to our common street wall painting advertisements in the simplest and direct way, and it is integrated into the street vision we see on a daily basis. Coming from the roadside and going back to the roadside, we hope that the “Wow Design Award / Exhibition” can inspire and reverberate in contemporary daily life as a kind of design thinking.
Right Nows is an independent design studio, focusing on brand design and design innovation. It is committed to the freshness, directness and accuracy of design performance, and responds to the current daily life with fresh and interesting design expressions.