时间不仅是品牌积淀的见证，更是设计演化的生命力。以国际范围为视角，通过世界时间为单位，Hiiibrand Awards持续思考品牌与创意在全球范围内的互动与发展，评选关注品牌在全球背景下的演变轨迹，探索设计如何超越当下、引领未来。注重作品在时间维度上的深远影响，强调其未来的持续性与国际化的前瞻性。设计团队提出了一个假设：时间是否还有其它前行方式的表达？通过平面设计，设计团队开始重新思考时间的秩序，并重组创意之间的关联。利用时间切片的概念，尝试架构宇宙时空连接的全新可能性。在讨论全球化概念时，大多数往往以“世界时间”作为不同城市的象征标记，因此本届Hiiibrand Awards设计团队提取了历届参与者所在国家或地区的数据资料做为“世界时间”的基础，并在此之上进行二次解构并延展了关于时间走向的新思考，以呼应新一届Hiiibrand Awards的评选视野与未来方向。

Time is not only a witness to the accumulation of a brand but also the driving force behind the evolution of design. With an international perspective, using global time as a unit, the Hiiibrand Awards continually reflect on the interaction and development of brands and creativity on a global scale. The evaluation focuses on the evolution of brands within the global context, exploring how design can transcend the present and lead the future. It emphasizes the long-term impact of the works in the dimension of time, highlighting their future sustainability and international foresight.Thus, we proposed a hypothesis: Is there another way to express the progression of time? Through graphic design, we began to rethink the order of time and reestablish the connections between creative ideas. Using the concept of time slices, we explored new possibilities for linking space-time across the universe. When discussing globalization, we often use "world time" as a symbolic marker for different cities. For this year's Hiiibrand Awards, we extracted data from the countries or regions of past participants as the basis for "world time." Building upon this, we deconstructed and expanded on new perspectives regarding the flow of time, aligning with the vision and future direction of this year's Hiiibrand Awards.

作为视觉的核心元素，时间切片被解构后重塑路径并成为一种可以延展与互动的动态秩序，它们从画面内延展至画面外，打破了时间的线性框架，引发观者对时间甚至空间的无限想象。无论是从海报到现场，从天花板到地面，亦或是从一个国家跨越至另一个国家，以及从设计师到评审，从作品到品牌等方面的创意构想都旨在跨越时间内外的界限。时间切片的想象不局限DM宣传单或系列海报的实体表现，它们还在现实与虚拟之间游走，从线下延伸至线上，可以是独立的个体，也可以是视觉协作中的有机份子。这一思路看似是通过时间和空间的重组，实则更是传递并鼓励每位参与者打破边界，保持想象，继续创作。在当代中国设计的创新实践中，"时空切片"概念正以东方智慧重构视觉叙事体系。这种将时间维度解构重组的创作手法，恰似《周易》"观物取象"的现代演绎，既延续了"移步换景"的空间哲学，又融合了数字时代的交互特性。

As the core element of the main visual, the deconstructed and reshaped time slices form a dynamic order that extends and interacts with the viewer. These slices move from within the frame to beyond it, breaking the linear constraints of time and sparking infinite imagination about both time and space. Whether from the poster to the event venue, from the ceiling to the floor, or from one country to another, from designers to judges, and from the artwork to the brand—the creative concepts aim to transcend the boundaries of time and space. Indeed, the imagination behind the time slices is not limited to the physical manifestation of DM flyers or a series of posters; they also traverse between reality and the virtual realm, extending from offline to online. These slices can stand alone as individual entities or become organic elements within a collaborative visual system. This approach, while seemingly focused on the reorganization of time and space, ultimately conveys and encourages each participant to break boundaries, maintain imagination, and continue creating.In contemporary Chinese design, the "temporal-spatial slices" concept uses Eastern wisdom to reshape visual narratives. It deconstructs and reorganizes time, reflecting the Zhouyi's "observe phenomena, conceptualize forms," and incorporates traditional Chinese garden spatial philosophy and digital age interactivity.

不亦乐乎设计工作室 BY-ENJOY DESIGN，长期探索与实践品牌设计领域里的文化属性与商业价值，主要围绕视觉感受、内容创意、传播触达及使用效能等多方面展开设计工作，近年来其作品获得众多国内外主要设计奖项的认可，并在全国范围内成功落地了多个跨领域的品牌项目。其作品曾在东京、纽约、肖蒙、上海、香港、台北等地展出或被收藏，亦多次被海内外主流设计媒体刊物及杂志广泛收录与报道。