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Professional / Visual, Communication, and Interactive Design

An ko Rau

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Shortlisted
Medium or Format: Paper Products
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Dimensions and/or Technical Information: N/A
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Short Description of Work

An ko Rau, which means "constant movement" in Esperanto, has a circular and continuous meaning. Originally, the symbol "0" was inspired by a sports stopwatch chronograph. Now the "0" is symbolized, expressing from stillness to movement, continuous development and progress. Movement, arising from stillness, returning to zero, forward but not fast forward. The cycle is repeated, and the movement is free.
The five colors of An Ko Rau 0 represent the five product lines of An Ko Rau 0. They are designed to meet the diverse lifestyles of urban people, such as daily life, leisure sports and outdoor activities.
An ko Rau, “eternal movement” in Esperanto, it means cyclic and continuous. Initially, the "0" is inspired by the sports stopwatch. But now, "0" is symbolized to represent the status from static to movement, continuous development, and progress. Movement, from static to moving, and return to zero eventually, pacing forward but not fast forward. Repeatedly, moving and still.
The five colors of An Ko Rau 0 represent five product lines of An Ko Rau 0. They serve distinctive design purposed so that urbanites' diverse lifestyles, such as living, sporting, and outdoor activities can be fulfilled.

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Tell us about your creative practice, and how your work engages with Chinese design, society, environment or culture.

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DA:702design / AD:Mei Shuzhi
Hangzhou

702design is an exploratory design agency. Discover freshness and interest from life, keep questioning and independent thinking, support design practice in an experimental way, and let design play a greater role in life.

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