aranya arts & culture
We were commissioned by the Ana culture team to design a brand image system for them, and to explore together the Ana culture brand genes and the possibility of future development. The design adopts a set of variable brand image system to cover and apply to the diversified business sectors of cultural companies. With the variable "a" as the core figure, it conveys the infinite possibilities of Anaya culture, while we retain the lowercase form of a to express the cordial and friendly life of Anaya art service. As the Anaya Post, a new media publication under the Anaya culture, "aranyaPost", we form the letter p by skillfully reversing the stroke of a, which shows the relationship between the two simply and directly. In addition to the VI image, we also designed the design standards guide manual for the electronic magazine and printed newspaper for the Post. In addition, with the Logo cavity of Anaya culture as the container, we have also designed VI and opening animation for Anaya movies and TV programs. Combining the concepts of eyes and light, we have interpreted the changes from classical to digital images and implemented the variable and diversified design strategy.
Ana subculture VI visual system dynamic deduction
Ana subculture VI system extension. Change the logo core pattern lowercase "a" infinitely: from the classic serif to the bold sans serif. Each change shows the diversity of Ana culture, and at the same time, it is unified in a high-recognition overall system, forming a strong brand visual imprint.
aranya arts & culture_Stationary
Anana culture office system application: different forms of logo used in business cards, letterhead, envelopes. The design strategy of continuous change of Ana culture and pluralism and inclusiveness is always implemented.
aranya arts & culture_Poster
Anaya Film and Television Concept Short Film
Using the Logo cavity of Ana culture as a container, we have calculated VI and film opening trends for the film and television companies under Ana culture. Combined with the concept of eyes and light in the film and television industry, the change from classical to digital image is interpreted, and the design strategy of Ana culture is implemented throughout.
aranya arts and culture
Over the past decade, Anaya has created a lifestyle brand that is closely related to art, architecture and culture. 2x 4 Beijing cooperated with the Anaya Culture and Art Team to develop a brand new brand strategy and design system, and expanded to online and offline magazines and Anaya movies. In order to maintain a brand-friendly character, the visual system uses a variable lowercase letter a to convey the wide range of Anaya culture and art. Under this visual system, continue to invert a to lowercase p for online and offline media department aranyaPost (Post). In addition, the hallmark of Anaya culture and art became the basis of Anaya cinema, combining the cues of the eye and light to integrate the changes from the classic to the digital age into a unified logical system: a changing, infinitely inclusive and diverse design system.
aranya arts & culture_System
Ana subculture VI system extension. Change the logo core pattern lowercase "a" infinitely: from the classic serif to the bold sans serif. Each change shows the diversity of Ana culture, and at the same time, it is unified in a high-recognition overall system, forming a strong brand visual imprint.
Over the past decade, Anaya has created a lifestyle brand that is closely related to art, architecture and culture. 2x 4 Beijing cooperated with the Anaya Culture and Art Team to develop a brand new brand strategy and design system, and expanded to online and offline magazines and Anaya movies. In order to maintain a brand-friendly character, the visual system uses a variable lowercase letter a to convey the wide range of Anaya culture and art. Under this visual system, continue to invert a to lowercase p for online and offline media department aranyaPost (Post). In addition, the hallmark of Anaya culture and art became the basis of Anaya cinema, combining the cues of the eye and light to integrate the changes from the classic to the digital age into a unified logical system: a changing, infinitely inclusive and diverse design system.
In 2007, 2 × 4 cooperated with OMA Architects to complete the new CCTV site project in Beijing. Since then, designers Xin Jing and Fu Xilin have led 2 × 4 Beijing as partners/creative directors, dedicated to exploring the multiple possibilities of Chinese business, culture and design.
The complexity of design determines that designers are not only operators, executors or planners, but also cultural observers and practitioners. 2 × 4 Beijing always adheres to the deep involvement of social culture with local design practice. In each project, the research foundation is established through background investigation, interview and analysis, and on the basis of objective research, the opinions are refined and strategies are formulated from a subjective perspective.
We bring a systematic design approach to China to interpret local culture with a global perspective. From the complex guide system of CCTV's new site to Prada's elegant and confident integration of Chinese characters into international brands; from the delicate and romantic logo and spatial language of Yundong Library to the refinement and re-creation of Chinese traditional patterns in the "traditional @ modern" national clothing exhibition-not only shows how the design constructs the narrative between "traditional" and "modern, it also reflects the role of design in shaping cultural identity.
For more than ten years, 2 × 4 Beijing has been continuously outputting high-quality works in many fields such as commercial brands, cultural exhibitions, environmental guides, and digital media with an open and diverse design language. We connect Eastern and Western cultures through global design practices to design responses to the evolution of contemporary Chinese society, environment and culture, and find a balance and resonance between globalization and localization.
Founded in 1994 and headquartered in New York, Two-by-Four is a leading global design consultancy.
Division, and set up a branch in Beijing. We offer cultural and commercial clients who value design
Brand strategy services to help clients identify and clarify core institutional values through innovation, experience
sexual, participatory and visually dynamic ways to connect with important audiences around the world. We firmly believe that just
Such design can make important contributions at all levels of the cultural context.
