Video
Combining the four-nature and five-flavor characteristics of medicinal materials and their unique identification, I created a more novel vision. The use of touchdesigner to restore and explain the efficacy and role of these drinks. Then using the editing technique, the spectacular scene of the medicinal materials boiling and rolling in the water and releasing the essence is reproduced.
Packing Plan
Packaging display diagram
prescription design
Screenshot of the main screen of the video
Background: The proportion of sub-health is rising under the background of the increasing pressure of young people's study and work. The health anxiety brought about by it is becoming more and more serious. Young people begin to pay attention to health preservation and begin to pay attention to conditioning with traditional Chinese medicine and food. My hometown is the capital of traditional Chinese medicine. There is no absolute boundary between some foods and drugs. The homology of medicine and food not only has the safety and nutrition of food, but also has the effect of conditioning and health care. Therefore, the concept of homology of medicine and food is more in line with the current way of health preservation.
Design brief introduction: I try to show the reconciliation process of the homology of medicine and food to the yin and yang and the five elements of the human body and the healing effect of traditional Chinese medicine on the human body with a visual form that is more attractive to young people, so as to explore a more novel way to promote the spread of traditional tonic methods.
My creation is not a simple aesthetic expression, but to build a "cultural interface" through design: to transform the homology of medicine and food from the concept of ancient texts into a contemporary health language that can be experienced, spread and practiced. It provides a path for local cultural innovation in the context of globalization-to make health preservation a culture within reach of young people. And with a more novel visual way, trying to break the public's aesthetic concept of traditional goods, traditional culture can be spread in a newer way.
A designer with small ideas
