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Human Model Dog is a virtual pet service brand co-founded by three animal-loving undergraduate students. As a new generation of future entrepreneurs, we take the unique "dog standard" perspective as the source of inspiration, and are committed to breaking the traditional pet industry's habitual thinking dominated by human needs and redefining the dog-friendly lifestyle. With the interdisciplinary research background of animal behavior and the in-depth observation of Chinese contemporary pet culture, the team members have constructed a set of service system covering the whole scene of dog's clothing, food, housing and transportation.
In line with the original intention of "making respect a bridge of cross-species dialogue", we keenly captured the social demand transformation of pets gradually from the functional role of "housekeeping" to the important emotional partner of modern people under the background of the changes of Chinese social structure such as "empty-nest youth" and "silver-haired society". We adhered to the core principle of "letting dogs be the masters" and established scientific methodology, reconstruct culture to transmit our values, and return the design initiative to the service object-establish a "dog experience officer" evaluation system through animal behavior model, and drive product iteration with biological data such as licking frequency and scratching duration; Use the social module design of dog-walking backpack to activate the community public space and transform the city gap into a dog-friendly social field; practice "non-anthropocentrism" life care with sensory-friendly design language (such as low-frequency noise control, canine chromatography application).
With the continuous evolution of China's social structure and urbanization process, "human model dog" cuts into the social issue of pet culture transformation from functional to emotional from a unique "dog-based" perspective. The brand mainly discusses the reconstruction of human-dog relationship under the framework of "non-anthropocentrism", responds to social realities such as emotional sustenance of "empty-nest youth" and lonely economy of "silver-haired society", and explores dog-friendly public life forms in high-density urban space. At the practical level, the "human model dog" subverts the traditional human demand-oriented pet industry logic, drives product iteration with the help of data and behavioral models, takes dog biofeedback such as licking frequency and scratching duration as the core evaluation mechanism, establishes a "dog experience officer" system, and constructs a dog-led consumption evaluation system, thus challenging and deconstructing the existing market supply and demand logic. At the same time, the brand intervenes in the public space through the social module of "dog walking backpack", embeds the social needs of dogs into the gap of the city, makes the pet economy penetrate from the private domain of the family to the public domain of the community, and promotes the transition of the relationship between people and pets from "one-way parenting" to "equal dialogue" mode. At the cultural level, the brand's philosophy responds to the deep-seated structural pain points of China's urbanized life-the problem of survival and adaptation of dogs in a high-density living environment, and the gap in the demand for pet companionship in a fast-paced lifestyle. Through the refined design of the sensory experience of dogs, the "human model dog-like" attempts to break through the "anthropomorphic" trend of the traditional pet consumer market, turn to the "dog-based" demand orientation, and build a life system that respects the subjectivity of dogs. This attempt is not only a reflection on the logic of pet commercialization, but also an experiment on the cross-species symbiosis model from the perspective of "post-human.
In the context of contemporary Chinese pet culture moving from marginalization to mainstream and the transition of pet economy from goods consumption to emotional economy, "human model dog-like", as a kind of social speculative experiment, reflects the redefinition of cross-species relationship in consumer society, and also reflects the deep social psychology of individuals seeking symbiosis, belonging and emotional link in modern cities.
A group of adorable humans who love dogs. We are committed to breaking the traditional pet industry's habitual thinking dominated by human needs and redefining the dog-friendly lifestyle. With the interdisciplinary research background of animal behavior and the in-depth observation of Chinese contemporary pet culture, the team members have constructed a set of service system covering the whole scene of dog's clothing, food, housing and transportation. Deeply cultivating pet-friendly social innovation, let each product become a medium to convey respect-when the dog's tail swing frequency is a design parameter, it is the most honest conversation about life.
