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Student / Visual, Communication, and Interactive Design

Yao-Design

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Shortlisted
Medium or Format: Paper, Textile
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Dimensions and/or Technical Information: Mixed sizes
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16

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Short Description of Work

Er, is there a future in learning design? Er, learning design is not pure cattle and horses! Er, it is better to learn design than to learn some financial lawyers, come out to help you arrange a job ....... You see... how stable my son's job is ..... These rules are like layers of tape binding me. But I just want to say that I love design. Whether the design can bring great achievements, I enjoy the creative process, I love it, I like to be myself. The design for the designer brand-Yao design. Yao design is both "to" and "medicine", a special medicine, is a good medicine for me and for others. The font formed by deconstructing the tape and bandage shows three stages: beginning, process and end. The effect of the bandage emphasizes the state in which the restraint is untied step by step. Hope that through the design, to help customers solve their problems, from the beginning to the end.

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Tell us about your creative practice, and how your work engages with Chinese design, society, environment or culture.

In my creative practice, I have been exploring how to break the shackles of tradition and find a deeper connection between design and self-expression. My work is inspired by a reflection on social norms and traditional rules-those seemingly solidified rules, like layers of tape and bandages, that not only limit our freedom, but also inspire the possibility of reconstructing and liberating ourselves. By deconstructing these constraints and presenting the evolution of "beginning, middle and end" in the restructured glyph, I try to show that design is not only a form of aesthetics, but also a process of deconstructing old rules and seeking new life.

In China, this kind of exploration has special significance. Chinese design is in a transitional period of blending tradition and modernity. On the one hand, it carries thousands of years of cultural accumulation and traditional aesthetics; on the other hand, it continues to absorb and integrate contemporary international design concepts. My creation is carried out under such a background: on the one hand, I draw lessons from the wisdom of "seeking innovation in change" and "breaking the old and establishing the new" in traditional Chinese culture, and on the other hand, I respond to the desire of contemporary society for freedom, individuality and innovation through design practice. At the same time, my works also pay attention to social and environmental issues. Through the design of this medium, I call people to pay attention to the importance of individual liberation and social harmony, and the symbiosis of man and nature.

In short, my creative practice is not only a discussion of design tools and forms, but also a profound reflection on self, social and cultural state. With the brand "Yao Design", I hope to provide a "design therapy" for everyone who is limited by established rules, helping them to free themselves from difficulties and rediscover the infinite possibilities between themselves and their environment.

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Zhang Yiyao
London

RCA is reading.

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