Product packaging-can seal
Inner Page-Hangzhou Literature and Art Map
Inner Page-Book
Cover-other book
Expand
First of all, this is a special city gift, a gift we give to the city we live and love-Hangzhou.
Through the form of double cover, we combine the literary and artistic space in this city with the impression and contribution of literary and artistic celebrities to the city. On the right side of the binding line is the original book of "Hangzhou Literature and Art Map". After 6 months of visiting, finding out and collecting, the editing team gathered 200 Hangzhou literature and art recommend. On the left side is the other book "Why do you have a special liking for Hangzhou", inviting 11 Hangzhou brand owners and 17 national literature and art workers to talk and share their experience and senses of traveling and living in Hangzhou.
The map unfolds and hangs down naturally, long and short albums on top of each other. Four different lengths of pages are used respectively, representing four different forms of recommend -112 independent recommend of a single "point", 7 characteristic routes connected in series into a "line" and 5 open lists, 5 gathering places of five major literary and art areas converging into "faces", and talks with 28 literary and art workers/brand owners.
We use the packaging method of cans to make it lighter and easier to carry, and it can also be used as an excellent Hangzhou companion gift. More importantly, it provides us with the best way to seal the fragrance.
This is an unconventional but practical tourist map.
It marks more than 200 literary and artistic spaces in Hangzhou that can clock in offline, and recommend a number of travel clock-in routes for reference. While introducing Hangzhou's offline literary and artistic spaces, it also uses the form of book binding to gather interviews, interviews and recommend of literary and artistic celebrities in Hangzhou, providing users with a multi-faceted understanding and exploration possibilities of Hangzhou's literary and artistic life.
For these niche literary spaces and photographers who have collected photos for us, this is also a free and systematic publicity and exposure.
On the cover, simple lines and surfaces are used to express the poetry of Hangzhou's landscape. In the content typesetting, variable grid system is used to make the same level of literary space pictures and texts present different states and avoid the single and boring typesetting form. In the overall form of the use of canned this unique packaging, in the seal of the "Hangzhou flavor" at the same time, given its new design interest, more portable and more gift characteristics.
Lei Zhenjie
He graduated from the Institute of Society and Strategy, China Academy of Art and Innovation Design Institute.
Focus on dynamic images and visual design, works involving brand vision, posters, digital films, creative packaging, book binding, etc.
2024KTK Jin Daiqiang Design Award Professional Group (Finalist); Hong Kong Digital Art Design Competition (First Prize); The 10th China Poster Biennale (Selected Award); The 13th Shanghai Biennale Ecological Alliance (2021); The 8th China Art Design Yearbook (Gold Award); The 11th hiiibrand International Brand Logo Design Competition (Merit Award); The 6th "Bauhaus Award" International Design Competition (Silver Award)
Zhong Yingying
Graduated from the Comprehensive Painting Department of China Academy of Art in 2022, and now studying for a master's degree in the Public Space Art Department of China Academy of Art. Love contemporary art, personal creation as an artist, but also actively participate in art activities and international forum workshops, paying attention to society and avant-garde artistic concepts and aesthetics.
