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Student / Product Design

NeuroX: Attention Training Toys

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Shortlisted
Medium or Format: Conceptual design including experimental prototypes
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Dimensions and/or Technical Information: 4 modular interfaces (180 mmx180mmx60mm) and an EEG headband (240 mmx210mmx45mm).
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NeuroX display board

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NeuroX Videos

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NeuroX PPT

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Short Description of Work

The prevalence of attention deficit hyperactivity disorder (ADHD) in Chinese adolescents is as high as 6.3 percent, and school-age attention deficit and sensory disorder are its early manifestations. Long-term lack of intervention and care will form learning and social barriers such as depression and mania. NeuroX conducts effective induced attention training based on serious play and art therapy. The products include soft head-mounted equipment and N-blocks series, which activate magnetic fluid to generate rhythm and rich morphology by collecting brain wave signals, and support recording brain wave creation results and training snapshots, which can be shared and promoted in the platform community. In addition to bringing products, NeuroX also builds a home-school-medical attention deficit child care system, builds an attention education ecology, and helps special growth in all aspects.

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Tell us about your creative practice, and how your work engages with Chinese design, society, environment or culture.

The work takes empathy and care as the core concept, and integrates art therapy, serious games and intelligent technology to improve the growth environment of children with attention deficit. The design work is based on the team's award-winning project of "New Medicine" in the China International College Student Innovation Competition. It investigates and covers special education schools in Beijing and Chongqing, and is supported by the clinical specialty of Shanghai Jiaotong University and the psychiatric department of Chongqing Medical University.
Under the background of Chinese merit doctrine and the younger age of education, school-age children with congenital attention deficit are more likely to become marginalized and stigmatized, and even lose the opportunity of fair development. NeuroX challenges the traditional Chinese social "stigma" thinking, replacing medical labels with art therapy and serious games, transforming "defects" into creativity, protecting self-esteem, maintaining self-confidence and creating a sense of belonging in the process of treatment and sharing. The modular progressive difficulty design facilitates the sharing and resale of idle modules, reduces discarding and duplication of production, and promotes resource recycling. In addition, the NeuroX intelligent platform integrates the three roles to establish an attention education ecology, provides networked and systematic support, and alleviates parents' anxiety about the shortage of special education resources.
This work has been recognized by French A' Design,IDA Bronze Award, European Product Design Award and Chinese Design Award at home and abroad, showing the important exploration of Chinese design in the field of social innovation and cultural care.

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Liu Qinyang; Wang Yuchen; Ye Feng; Wang Xuan Zheng
Beijing

The team comes from the Design Institute of the Central Academy of Fine Arts. The achievements of its members include Red Dot(Best of Best), IDEA of the United States, A' design Award of Italy (Silver Award), IDA of the United States (Gold Award, Silver Award), EPDA of Europe, K-design Award of the South Korea, China Design Wisdom Award (Bronze Award) and other domestic and foreign awards.

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