Design of Shenzhen Talent Park Identification System (1)
Design of Shenzhen Talent Park Logo System (2)
Shenzhen talent park logo system design (3)
Design of Shenzhen Talent Park Logo System (4)
Shenzhen Talent Park Logo System Design (5)
Design of Shenzhen Talent Park Identification System
Design of Shenzhen Talent Park Identification System
Shenzhen Talent Park is the first talent-themed park in China. As a theme municipal park designed to encourage citizens to respect the city's founders and respect knowledge, it is distributed with a large number of theme destinations. It needs a guidance system to run through its spirit and realize the guidance function. At the same time, it also needs to comply with environmental protection and energy conservation policies. For this reason, the guidance design has chosen a modular design. Guide not only as a guide to people's identity, but also pay more attention to its form and function. It is close to nature and integrates the logo with the city, reflecting the youthful vitality and modern temperament of Shenzhen. At the same time, due to the strict restrictions of government budget and construction procedures, the logo design strike a clever balance between low-cost materials and simple installation process to achieve excellent functional results.
Based on the geographical location and functional positioning of Shenzhen, Shenzhen Talent Park is a window to show the international aesthetic and design level of the city brand. But at the same time, it is also a civic park, so there are many practical problems to solve. One of the most challenging is to design high quality performance while following extremely limited public budgets and engineering cycles.
The minimal budget means that it needs to be addressed through the necessary decision point planning and the design of the guide plate body. The former team optimizes the path with skillful experience and formulates the minimalist logic of the information system to ensure that the basic needs of tourists' pathfinding are met, while the latter is realized through the clever modular design of the card body.
As a thematic park, it needs to use the creative scheme of the environmental plane to realize the multi-dimensional transmission of the theme of "talents". The team makes full use of the city background of the grand scale on site, and introduces visual elements covering science and humanities such as mathematical formulas, Chinese character radicals, celebrity stories, etc. to form the components of structures and visual devices with functional attributes. A variety of classic elements, together constitute a number of defined experience scenes, triggering visitors to the park's talent theme of association.
The park finally integrated into the daily life of Shenzhen city in the satisfactory evaluation of the government, the construction party and the citizens; it also became the brand card of Shenzhen's foreign exchange and a reference example for the construction of surrounding cities.
Shenzhen Shanghang Design Co., Ltd. was founded in 2001 and is headquartered in Shenzhen, Guangdong. It is a professional organization focusing on environmental visual management and integrated design. For more than 20 years, Upline has always adhered to the core concept of "high efficiency, innovation, change, and standardization", providing full-chain services from strategic planning, graphic design, industrial design, environmental space layout, to process structure and construction management. The company is committed to creating an aesthetic space experience, injecting artistic value into guide design, and has successfully created iconic projects in many cities across the country.
