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Professional / Visual, Communication, and Interactive Design

All things can AI--2024 the theme visual design scheme of the international maker summit in Dawan district

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Shortlisted
Medium or Format: Outdoor advertising cloth, adhesive sticker, truss
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Dimensions and/or Technical Information: Live vision involves a variety of sizes. The largest outdoor main vision size is: 6500 x3400mm, the smallest atmosphere flag size is 123x 164mm, the guide map is 6500 x3400mm, the forum background is 5500 x1075mm, the peripheral glass sticker is 11830 x10
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Information on V & A Competition of Dawan International Creator Summit_1

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Short Description of Work

This work is the theme visual scheme of the 2024 Dawan International Creator Summit. With "Everything Can AI" as the core proposition, it shows the trend of artificial intelligence technology empowering traditional industries through visual narration and conveys the humanistic spirit of science and technology of openness and co-creation. The work covers the main visual poster, materials around the summit and digital communication content, and constructs the cultural symbol of "technological awakening" in design language, echoing the era proposition of China's industrial upgrading and technological innovation.

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Mythical Narration and Metaphor of Science and Technology
Inspired by the myth of Prometheus stealing fire, the symbol of "fire" is transformed into a visual metaphor of "AI technology", which symbolizes the enlightenment effect of technological breakthrough on human civilization. In the main picture, the image of Prometheus passing the sacred fire runs through traditional industries (manufacturing, security, education, etc.) and AI-enabled scenes (intelligent agriculture, finance, business, etc.), forming a narrative chain of "technological awakening-industrial symbiosis", echoing China's macro strategy of transforming from a manufacturing power to an intelligent manufacturing power. The image of Prometheus echoes the pioneering spirit of the international maker community, and combines the spirit of "stealing fire" in Western mythology with China's innovative culture of "unity of knowledge and action" to shape a visual language with global consensus.

Grid System and Industrial Ecological Expression
The screen space is divided by regular grid, and each cell carries an independent visual unit:
-Commonality: The unified grid framework symbolizes the universality of AI technology and reflects the underlying logical consistency of industrial transformation;
-Uniqueness: Differentiated industry scenarios (such as the juxtaposition of traditional manufacturing gears and intelligent agricultural robotic arms) show the vertical innovation path of AI empowerment, echoing the industrial ecology of "cross-border integration and multi-symbiosis" in the Greater Bay Area.

Color and the integration of science and technology and humanities
The main color of science and technology blue, supplemented by golden flame and gradual light effect, balance the rational order and humanistic temperature. Blue symbolizes the depth of technology and global vision, and the golden flame metaphors the flow of innovative energy, which coincides with the positioning of Shenzhen as a "city of science and technology" and the international influence of technology output under China's "the belt and road initiative" initiative.

Response to Social Issues of Industrial Upgrading
-Manufacturing transformation: the juxtaposition of traditional industrial scenes with AI chips and robotic arms visually presents China's technology-driven productivity innovation;
-Empowerment in the field of people's livelihood: smart education, medical care and other scene design focus on technology inclusive, reflecting the public value of AI to solve social pain points, such as education equity, aging services.

Maker Ecology and Open and Collaborative Spirit
The modular design of the grid system symbolizes the collaborative network of the maker community. Each cell, such as an independent maker project, bursts out differentiated innovation under the unified technology framework, echoing the summit's mission of "promoting industrial upgrading from the bottom up. The dynamic sense of Flame Passing further reinforces the values of shared technology and open source collaboration among global innovators.

Environment and Sustainable Development Expression
-Smart agriculture and green economy: AI-driven precision agriculture, new energy facilities and other elements in the picture coincide with the support of technology for sustainable production under the "double carbon" goal;
-Digital consumption reduction: The main vision realizes cross-media reuse through highly recognizable symbol systems (such as flame and grid), reducing the consumption of physical materials, which is in line with the environmental protection initiative of the summit "Green Maker.

This work constructs the collective memory of "technological awakening" with visual narrative, and transforms the abstract trend of AI technology-enabled industry into perceptible cultural symbols. Through myth translation, modular system and cross-border scene integration, it not only demonstrates the response ability of Chinese design to global technology issues, but also builds a dialogue bridge between traditional industries and innovators, helping Dawan District become an international innovation testing ground for "AI industry. Its value lies not only in aesthetic expression, but also in the deep thinking of technological ethics, industrial symbiosis and human destiny driven by design.

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Shenzhen Chaihuo Chuangke Service Co., Ltd.
District B6, Vanke Yuncheng Design Commune, Xingke Road, Xili Community, Xili Street, Nanshan District, Shenzhen-B622

In 2011, the firewood maker space was established by pan Hao, founder of Shenzhen silicon delivery technology co., ltd., implying that "everyone gathers firewood and the flame is high". In 2015, Premier Li Keqiang visited Chai Huo and became an honorary member of Chai Huo. Firewood is the first maker space in Shenzhen. Since its establishment, it has been promoting the spread of maker culture and the promotion of innovation and entrepreneurship, and has become a bridgehead for makers at home and abroad to connect with Shenzhen's industrial resources. Positioning as "an international double-creation platform for in-depth service industry innovation and upgrading", Chai Huo is committed to gathering international innovative talents, providing a free and open collaborative environment for Maker (Maker), encouraging cross-border exchanges, and promoting the landing of ideas and even productization. At the same time, based on the innovation needs of traditional industries, build a platform for collaboration and docking between makers and industries, promote the grafting of innovative solutions from the global maker community to the local industrial chain, and promote the digital upgrading of industries. At present, in addition to the Shenzhen headquarters, Firewood has set up a branch in Chengdu, Sichuan, focusing on the theme of "science and technology ecology", introducing international innovation programs, and vertically serving the needs of local enterprises for technological innovation and upgrading.

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