AUD THE PAVILION OF ETERNITY Unbounded
At the 7th China International Import Expo, the green environmental protection booth jointly built by Estee Lauder Group and Audwin and JALAB Laboratory of the School of Design and Creativity of Tongji University was successfully unveiled and won the Green Booth Design Award. The team innovated the exhibition design, booth frame mechanism and facade structure design, and achieved a number of technological breakthroughs in material application, process innovation and environmental protection design.
At the 7th China International Import Expo, the green environmental protection booth jointly built by Estee Lauder Group and Audwin and JALAB Laboratory of the School of Design and Creativity of Tongji University was successfully unveiled and won the Green Booth Design Award. The team innovated the exhibition design, booth frame mechanism and facade structure design, and achieved a number of technological breakthroughs in material application, process innovation and environmental protection design. The scale of this China International Import Expo is unprecedented, with 152 countries, regions and international organizations participating, and the total exhibition area exceeds 420000 square meters. The number of exhibitors reached a new high of 3496, covering 129 countries and regions, including 297 Fortune 500 and industry leaders. These companies showcased more than 400 innovative new products, technologies and services. In addition, the Expo attracted the attention of nearly 3800 Chinese and foreign journalists, more than 3200 in the previous session. It stands out among many international giants and is highly recognized by the jury of the Expo. Estee Lauder Group, Audwin and the School of Design and Creativity of Tongji University feel honored.
At the 7th China International Import Expo, Estee Lauder Group and Audwin joined hands with the School of Design and Creativity of Tongji University to create a green booth. Our design concept is derived from the Chinese concept of "unbounded", aiming to break the boundaries of culture, technology and beauty, and show China's profound cultural heritage. Through innovative exhibition design, booth frame structure and facade design, we have achieved many technological breakthroughs in material application, process innovation and environmental protection design.
The association of the work with Chinese design, society, environment or culture
1. Design innovation and cultural integration: Our booth design is inspired by the Chinese concept of "borderless", which emphasizes the borderless integration of culture, technology and beauty. Through this design, we not only show the inclusiveness and openness of Chinese culture, but also reflect the perfect combination of modern technology and traditional culture. In terms of material selection and process innovation, we have adopted environmentally friendly materials and sustainable processes, which not only conforms to modern design trends, but also reflects the respect for nature and the environment in traditional Chinese culture.
2. Social Impact: Our booth design won the Green Booth Design Award, which is not only a recognition of our design concept, but also a promotion of green environmental protection concept. Through this design, we convey environmental awareness to the community and encourage more enterprises and individuals to participate in green action. On an international platform such as the Expo, our design demonstrates the innovative ability and international vision of Chinese design, and promotes the exchange and cooperation between Chinese and foreign design circles.
Environmental responsibility and sustainability: Our design is environmentally friendly and sustainable in terms of materials and workmanship, which not only reduces the impact on the environment, but also sets an example for future design practice. Through this design, we hope to promote more enterprises and designers to pay attention to environmental responsibility and contribute to sustainable development.
4. Cultural heritage: Our booth design is not only a platform to display products, but also a window to display Chinese culture. Through the concept of "unbounded", we have demonstrated to the world the breadth and depth of Chinese culture and the innovative vitality of modern design, and promoted the international spread of Chinese culture.
Our creative practice not only enables innovation in design, but also has a profound social, environmental and cultural impact. Through the cooperation between Estee Lauder Group, Audwin and the School of Design and Creativity of Tongji University, we have successfully integrated the Chinese concept of "unbounded" into the booth design, demonstrating the innovative ability and international vision of Chinese design. This design has not only been highly recognized by the jury of the CIIE, but also contributed to the promotion of the concept of green environmental protection and the international spread of Chinese culture.
Founded in 1946, the Estée Lauder Companies is the world's leading manufacturer and marketer of high-quality skin care, cosmetics, perfume and hair care products, as well as a global manager of luxury and high-end brands. The company's products are sold to about 150 countries and regions around the world.
Aodewang is an internationally renowned senior brand communication and event service company. It is well versed in the Chinese market. It has keen insight and bold and avant-garde innovative ideas. It integrates content planning, story marketing, event execution and management. Professional team, create unique top-level activities, and establish a close relationship between brand and consumers in a vivid and emotional way.
The School of Design and Creativity of Tongji University was developed from the Department of Art and Design of the School of Architecture and Urban Planning of Tongji University. Relying on the strong background of architectural design and industrial design disciplines of Tongji University, the development of art and design disciplines is particularly outstanding. The college enjoys a high reputation in the international design field, and has been selected as a "world-class discipline" construction discipline for two consecutive rounds. Since 2023, it has been ranked 10th in the QS "Art and Design" ranking, leading Asia for six consecutive years.
