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Professional / Product Design

OH Open Accessories Headset

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Shortlisted
Medium or Format: Copper Plated 18k Platinum, ABS
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Dimensions and/or Technical Information: 11*7.5*4cm
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OH Open Accessories Headset

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OH Open Accessories Headset

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OH Open Accessories Headset

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OH Open Accessories Headset

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OH Open Accessories Headset

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OH Open Accessories Headset Supplementary Information

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Short Description of Work

The accessory headset series combines exquisite jewelry materials, including platinum plating, customized cubic zirconia and exquisite onyx carving, seamlessly combining traditional craftsmanship with modern electronic technology, futuristic space ship-shaped charging box, catering to The fashion-conscious millennial generation.

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Tell us about your creative practice, and how your work engages with Chinese design, society, environment or culture.

Creative Practice:
The conflict between headphones and fashion accessories is a daily worry for fashion people. Open accessory headphones are designed to solve this problem, while providing fashionistas with a variety of "new electronic fashion wear" options. There are more and more artifacts designed around the ear, and gradually begin to compete for ear space, and conflicts begin to appear. This makes us start to think about whether we need to find a new path to solve these problems and meet the high-standard quality functional requirements of users. This is especially important for the majority of fashionable people who need to use headphones. Our method is to deeply integrate fashion and technology, and try to develop a new branch between the two evolutionary branches of accessories and earphone electronics. As the first product of this idea, open accessory earphone combines the advantages and technology of open non-in-ear earphone and personalized accessories to meet the needs of such people. Create a new possibility of electronic fashion.
relevance with the chinese context:
Design Dimensions:
Open accessories wear headphones, in the perspective of the headset market, it is a heterogeneous, from the perspective of fashion accessories time, it is also a heterogeneous, can not be classified as a single market. It touches both types of markets, that is, competing with ordinary headphones and competing with accessories. At present, the first batch of fashion users in China are mainly from the heavy fashion crowd in the first and second tier cities, and gradually expand to other surrounding groups. OF HUNGER brand is China's first focus on electronic wear fashion brand, aiming to develop a new system of intelligent age, fashionable body enhancement. Open Accessory Headphones are the first volume product category launched. The important innovation of this accessory headset is to create a new model of "electronic wear fashion.
Social dimensions:
In response to the desire of Chinese Generation Z for "scientific and technological identity symbols", the concept of "wearable evolution" is used to eliminate the tool attributes of electronic products and make them an individual electronic declaration, responding to the collective anxiety of "technology reshaping identity" in the process of social atomization.
Modular design to reduce the cost of new, in line with China's circular economy policy, to "parts upgrade instead of the whole machine out" mode to reduce e-waste.
Environmental dimensions:
We are producing and designing various fast fashion accessories to dress up our ears. At the same time, a large number of wireless headsets are rapidly emerging. Why don't we combine the two? Objectively reduce the production and consumption of fast fashion accessories, waste of resources and environmental pressure? This project, from the continuity of the product, only need to replace the bridge shape structure, can maintain continuous style update, continue to develop into a product category. From a commercial point of view, it is currently selling rapidly in the Chinese market. A large number of Chinese users who have purchased it are sharing in many fashion social media in China, which has driven the continued popularity of products. The product was released at Paris Fashion Week and Shanghai Fashion Week and is expanding from China to European and Australian fashion consumers. In this way, the brand to spread more "electronic fashion wear" new ideas.

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Zhang Shoupin; Tian Yuan
Beijing

OF HUNGER is the first domestic focus on "electronic wear" fashion brand, by designers Zhang ShouPin and Tian Yuan co-founded in 2016. It is the first in China to launch the world's first OWS open accessory headset, a new type of electronic fashion wear exclusive to fashion people, focusing on the new wear design of the intelligent era.

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