“Tail Treedom！”
“我们要实现人类的尾巴自由”
人类为了进化抛弃尾巴，但久坐人群的腰病高发，在未来，也许需要一条尾巴来纠正坐姿，缓解疼痛。这条时尚的尾巴与系列产品也为人们带来更新奇的生活经历和时尚品味，再也不用担心穿着笨重的护腰出门或去办公室了。
品牌定位：
专注于打造健康生活、纠正体态的可穿戴时尚医疗配饰，打破传统护腰、护颈的概念，让医疗护具成为街头时尚的一部分，用超现实风格美学构建未来健康生活方式。

“Tail Treedom !"
"We want to achieve the freedom of the human tail"
Humans have abandoned their tails for evolution, but sedentary people have a high incidence of waist disease. In the future, a tail may be needed to correct sitting posture and relieve pain. This fashionable tail and series of products also bring people more novel life experience and fashion taste, no longer have to worry about wearing heavy waist protection to go out or go to the office.
Brand Positioning:
Focus on creating a healthy life, correct posture wearable fashion medical accessories, break the traditional concept of waist and neck protection, make medical protective equipment become a part of street fashion, and build a future healthy lifestyle with surreal style aesthetics.

我们了解到现在中国社会久坐人群的腰病高发、颈椎病高发，且年轻人群患病基数庞大，但并没有一款即优美又能达到效果的护腰护颈的医疗产品，每次穿戴上笨重的护腰时就会变得很狼狈，且护腰护颈装备厚重，容易闷热，不易活动和带出门。所以我们基于超现实主义的设计，幻想人类在未来似乎需要一条尾巴，尾巴本来是保持平衡的作用，但这条尾巴可以给人们带来意想不到的功能，比如可以支撑人体和腰部，让人们在戴上这款产品时可以纠正不良坐姿习惯，保持良好的体态，降低患病风险。我们的产品聚焦在在22至35岁之间，追求潮流新奇的科技产品、注重个人护理和自我表达的年轻人群。z时代注重个人品牌和个人表达，传统医疗设备又不够时尚新潮，我们就用符合当代年轻人审美的风格来打破传统医疗配饰概念，提出更符合时代的时尚产品设计。

We understand that the high incidence of waist disease and cervical spondylosis among sedentary people in Chinese society, and the large number of young people, but there is no medical product that is beautiful and can achieve the effect of waist and neck protection. Every time you wear a heavy waist protection, you will become very embarrassed, and the waist and neck protection equipment is heavy, easy to sultry, and difficult to move and take out. Therefore, based on the surrealist design, we imagine that human beings seem to need a tail in the future. The tail is originally used to maintain balance, but this tail can bring unexpected functions to people, such as supporting the human body and waist, so that people can correct bad sitting habits, maintain a good posture and reduce the risk of illness when wearing this product. Our products are focused on young people between the ages of 22 and 35 who are looking for new and fashionable technology products, personal care and self-expression. z era pays attention to personal brand and personal expression, and traditional medical equipment is not fashionable enough, so we break the concept of traditional medical accessories with the aesthetic style of contemporary young people, and propose a fashion product design that is more in line with the times.

王宇睿：中央美术学院 城市设计学院大学三年级应届学生
林瑾轩：中央美术学院 城市设计学院大学三年级应届学生

Wang Yurui: Third-year student of Central Academy of Fine Arts, School of Urban Design
Lin Jinxuan: a third-year student of the Central Academy of Fine Arts, School of Urban Design