深圳欢乐港湾滨海公园位于广东深圳前海湾，是融合商业、高端公寓、剧院和大型公园的复合型城市空间。标识系统需兼容多种业态的不同空间语言，最大限度的保持整体观感的一致性。标识系统设计方案从海洋概念中提炼“砾石”、“浪涌”、“水滴”等具有海洋关联且互动性强的视觉符号,在观感上形成不同属性空间的串联，让项目的综合性功能实现认知统一。
基于砾石原型的圆润、立体形态，易组合的属性，兼容了不同业态的建筑、室内、景观美学体系。最大限度的保持整体景观的一致性，避免造型各异的牌体造型成为景观中的视觉污染；尊重了大众访客的基础感知需求。

Shenzhen Happy Harbor Binhai Park is located in Qianhai Bay, Shenzhen, Guangdong. It is a composite urban space integrating commerce, high-end apartments, theaters and large parks. The identification system needs to be compatible with different spatial languages of multiple formats to maximize the consistency of the overall perception. The design scheme of the identification system extracts "gravel", "surge", "water drop" and other visual symbols with ocean correlation and strong interaction from the concept of ocean, forming a series of different attribute spaces in the perception, so as to realize the cognitive unity of the comprehensive functions of the project.
Based on the rounded, three-dimensional shape of the gravel prototype, the properties of easy combination are compatible with the architectural, indoor and landscape aesthetic systems of different formats. Maintaining the consistency of the overall landscape to the maximum extent, avoiding the visual pollution of different shapes in the landscape; respecting the basic perception needs of public visitors.

中国深圳，95%的人口是近30年里涌进这个狭长沿海地区的外来人员，这像纽约，只是城市形成的时间被压缩到极致。这个全球最快城市，需要减速措施以慰藉外来人口生活的不安全感。城市公园是市民最欢迎的环境类型。
砾石被选为公园标识系统的主题，因为它能够与外来人员的生活经历产生共鸣，并展示了海滨城市的人性化一面。
项目所在城市虽然是滨海城市，主城区具有80KM左右的海岸线，但大部分是非亲水沿岸，公园为市民开辟了一个安全而有优质体验的亲水环境。因此本案选择了当地海滨的常见元素—海浪与砾石作为标识的溯源主体，补偿市民对滨海城市的印象期待。
砾石给人的印象完整浑厚,同样的观感也在户外牌体上被强调，要达到这样的效果，采用了主体骨架在工厂预安装的一体化设计，除了能更好呈现牌体的完整性以外，现场也更加容易快速拆装，方便维护，同时能荷载当地每年夏季可能高达12级以上的台风。
发展中国家的移民城市正在成为广泛的现象，而深圳是其中具有代表性的极端案例。因此，欢乐港湾作为融合商业、高端公寓、剧院和大型公园的复合型城市空间，怎样将一个舒缓情绪的人性化环境，通过标识系统，在访客面前逐步释放环境信息；可以为其他城市提供一个不错的参考。

In Shenzhen, China, 95% of the population is foreigners who have poured into this long and narrow coastal area in the past 30 years. This is like New York, but the time for the formation of the city has been compressed to the extreme. The world's fastest city needs to slow down measures to comfort the insecurity of the migrant population. Urban parks are the most popular type of environment for citizens.
Gravel was chosen as the theme for the park's identification system because of its ability to resonate with the life experiences of outsiders and to show the human side of the seaside city.
Although the city where the project is located is a coastal city, the main urban area has a coastline of about 80KM, but most of them are non-hydrophilic coastal areas. The park has opened up a safe and high-quality hydrophilic environment for citizens. Therefore, this case chooses the common elements of the local seashore-waves and gravel as the main source of the logo, to compensate the public's impression of the coastal city.
Gravel gives people a complete and vigorous impression, and the same impression is also emphasized on the outdoor brand body. To achieve this effect, the integrated design of the main skeleton pre-installed in the factory is adopted. In addition to better presenting the integrity of the brand body, the site is also easier to disassemble and assemble quickly, convenient to maintain, and can load local typhoons that may reach more than 12 levels every summer.
Migrant cities in developing countries are becoming a widespread phenomenon, and Shenzhen is a representative extreme case among them. Therefore, Happy Harbour, as a composite urban space integrating commerce, high-end apartments, theaters and large parks, can provide a good reference for other cities by gradually releasing environmental information in front of visitors through a sign system that can ease emotions and humanized environment.

深圳市上行线设计有限公司创立于2001年，总部设在广东深圳，是一家专注于环境视觉管理和综合设计的专业机构。二十多年来，上行线始终秉持“高效、创新、变革、规范”的核心理念，提供从策略规划、平面设计、工业设计、环境空间布局，到工艺结构和施工管理的全链条服务。公司致力于创造具有美感的空间体验，为导视设计注入艺术价值，并成功在全国多个城市打造了标志性的项目。

Shenzhen Shanghang Design Co., Ltd. was founded in 2001 and is headquartered in Shenzhen, Guangdong. It is a professional organization focusing on environmental visual management and integrated design. For more than 20 years, Upline has always adhered to the core concept of "high efficiency, innovation, change, and standardization", providing full-chain services from strategic planning, graphic design, industrial design, environmental space layout, to process structure and construction management. The company is committed to creating an aesthetic space experience, injecting artistic value into guide design, and has successfully created iconic projects in many cities across the country.