"Under the skin, between the machines" poster
Under the Skin, Between the Machines
"Under the skin, between the machines" guide book-inside pages
badge/canvas bag/small poster/tweet
Exhibition Lecture and Site
"Under the skin, between the machines" dynamic poster
"Under the Skin, Between Machines" is the 2022 annual exhibition of Hao Art Museum. It discusses the interaction between the shaping of machines by human beings and the reconstruction of machines by human beings through the relationship between human and machine, and proposes how we should rethink our own position and work in this context. The whole set of vision is based on the design grid foundation, trying to express the meticulous and rational mechanical core of the exhibition works with block graphics with the sense of machine output. However, in this "meticulous" structure of graphics, there are mixed patterns that cannot be displayed normally or even distorted, echoing the inevitable mechanical disorder and growth in the exhibition theme. In the color part, the color of "skin" is adopted, and the text is processed into an output form that is biased towards failure. Both highlight the theme again.
The visual design of "Under the Skin, Between Machines" is based on the design grid, which reflects "meticulousness and rationality" through the mechanical output sense of block graphics, echoing the collective consciousness of pursuing efficiency and order in the process of industrialization (such as "standardized production" and "precision manufacturing"). The distorted, fractured patterns in the grid, on the other hand, imply a critique of absolute rationality-a seemingly perfect technological system, but in fact it implies a risk of runaway (e. g., algorithmic bias, mechanical failure), reflecting society's reflection on the "instrumental rationality" of technology. The text is presented as a distorted and broken electronic fault effect, which not only imitates the dehumanization of machine language (such as automatically generated cold text), but also alludes to the erosion of Chinese context in the social media era by information overload (such as the impact of network buzzwords on traditional expression). In this "runaway text" metaphor, the cultural identity of society is blurred under the penetration of technology.
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