NEKODA Hanging Ear Coffee · CoffeMemo
NEKODA Hanging Ear Coffee
Coffee has become a refreshing drink for many people before they start working and studying every day. In addition, whether in the office or at home, coffee can be used as a social medium, along with the process of people chatting and sharing. Due to the high frequency of use of coffee, the consumption rate of coffee packaging will be very fast. NEKODA writable ear-hanging coffee aims to transform coffee packaging from a "disposable consumable" to a multifunctional living medium through innovative design. It not only provides the refreshing function of coffee, but also extends the service cycle of packaging and reduces the generation of food waste through scene design such as writing interaction, social sharing and environmental protection regeneration, so that every cup of coffee becomes a carrier connecting life and transmitting warmth. Therefore, on the basis of ensuring the basic functions of the ear-hanging coffee packaging (preserving the flavor of coffee powder & introducing the information of coffee beans), according to the use scenario of the ear-hanging coffee, the writable material is selected as the packaging of the ear-hanging coffee. When the user brews coffee before starting work, he can conveniently write down the to-do list of the day on the package, or record the mood at that time. When the user shares coffee with a friend, the gift can be written on the outer package. This increases the social attributes and interest of coffee, and can reduce or slow down the production of food waste to a certain extent. The coffee box comes with a waterproof paper and a small non-woven bag for drying and recycling brewed coffee grounds. The coffee grounds drying paper is printed with different methods for the reuse of coffee grounds, guiding users to not only enjoy the delicious coffee, but also protect the environment in small matters and reduce or slow down the generation of garbage. Through packaging design, coffee can not only refresh, but also have more possibilities for social and environmental protection.
NEKODA writable ear-hanging coffee packaging design is a Chinese-style sustainable response to the proposition of modern life.
1. Design Philosophy: Reconstructing the Cultural Semantics of "Container"
In the traditional Chinese culture of utensils, containers are not only tools for carrying materials-tea cups can send emotions, food boxes can send messages, and letter boxes can carry channels. Based on this cultural gene, NEKODA redefines the triple identity of coffee packaging:
1. functional container: the use of biodegradable plant fiber material, the inner layer of environmental protection waterproof membrane, to ensure the purity of coffee flavor;
2. Emotional container: set up "writing area" on both sides of the package-you can write down the to-do list of the day when drinking coffee, or write down the blessing when giving coffee;
3. Ecological container: coffee grounds drying paper is attached with the box. The coffee grounds utilization scheme is extracted from the wisdom of brewing residue processing in Qimin Yizhu and transformed into a modern urban life solution.
2. Social Value: Rebuilding the "Coffee Social Chain"
In view of the current situation of "atomic survival" of urban youth in China, the design activates interpersonal relationships through three levels:
1. Self-dialogue: write the plan of the day within 3 minutes of brewing and waiting, turning the coffee ceremony into a self-management tool, echoing the contemporary demand for "anti-roll;
2. Gift economy: write blessings in the writable area to form a closed loop of "gift-retention;
3. Stranger connection: The writable ear-hanging coffee can be used in various public welfare activities initiated by the brand to convey love to strangers.
3. Systematic Sustainability: From Product to Ecological Dimension
NEKODA's "Coffee-Man-Nature" Triangle Model:
1. Material cycle: packaging from the "production-consumption-waste" linear chain, into the "use-regeneration-cultural precipitation" spiral channel;
2. Spiritual cycle: injecting private emotions into the public domain through writing, making coffee consumption a tiny touch point in the construction of ecological civilization.
The design of this writable coffee packaging is essentially an experiment in Chinese-style life innovation-it does not rely on technological subversion, but makes environmental protection a touchable cultural experience through a delicate reconstruction of daily behavior. When young people clean their hoods with coffee grounds, when retired teachers frame their grandson's blessing packages as bookmarks, when daily consumables are reduced by the recycling of coffee grounds, we witness that the best sustainable design will always grow in the concrete soil of life.
Shanghai Shafei Network Technology Co., Ltd. focuses on the brand design, product design and packaging design of lifestyle categories. The design style has unique creativity and elegant beauty, and pays more attention to environmental protection, practicality, social responsibility and market feasibility.
