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The Third Jiade Book Fair
The Third Jiade Book Fair 7
The 3rd Guardian Book Fair 3
The Third Jiade Book Fair 5
The 3rd Jiade Book Fair 4
The 3rd Guardian Art Book Fair
The third Jiade International Art Book Fair came as promised. The number "3" has always been a magic number, a visual symbol that can automatically attract people's attention. Many things in daily life are summarized by 3. 3 or III. Naturally, the design of this art book fair is also based on the number "three" as the creative prototype.
Through the unique insight into the book, it is found that the spine of the book is connected with the "heavenly head" or "foot" of the book, which will form a unique colorful geometric figure. Geometry itself has a quiet and profound power, giving us an unfamiliar perspective in our daily experience, leading us to transcend the complex world of appearances and linking everything.
Geometric figures are presented as numbers "three", "3" or "III" in space, and figures are free to jump in gravity-free white space. At the moment when the graphics move in space, the graphics break through the paper boundary and make accidents happen. All the design materials of posters and applications are presented in the form of special-shaped geometry in the space, so that "outline" and "content", "appearance" and "core" are presented in a new order, bringing new life perception to the viewers. Text typesetting, on the other hand, combines the regular visual impressions of the spine of the book and is performed at different planar scales. For the viewer to create a "field of change" visual impression, trying to link each other's emotions.
Our work area covers brand design, packaging innovation, space visual integration, space experience, especially for cultural creativity, artist derivative, children and home leisure customized visual solutions. In the design process of Mint Design for more than 10 years, we have always adhered to the dual drive of "cultural narrative user experience", whether it is the visual system and cultural creation derivative of Beijing International Design Week 751 International Design Festival, the whole case design of Guardian International Art Book Exhibition, or the derivative design of Matisse's Travel books and series. We embrace technology and sustainable design to explore more Chinese cultural stories and recycling solutions for environmentally friendly materials.
Mint Design is an innovative design agency with roots in China that focuses on exploring new perspectives between the humanities, art and function. Capture emotions and enrich things by focusing on the daily nature of life and the humanistic insight of the field. We take "telling stories by design" as the core and provide customers with complete solutions from brand strategy to visual landing. The team is composed of a group of designers who love the integration of art and business. They are good at giving products unique market competitiveness through interactive and emotional design language.
