该项目为品牌视觉升级，我们参与了品牌视觉策略制定、品牌视觉物料设计、字体设计、动效设计。佳作书局创立于 1942 年的上海，新的视觉形象设计旨在赋予品牌以时间的沉淀，因此字形上选取了具有时代符号的老上海招牌美术字作为基础字形与风格进行延展。设计团队通过对中英文字体的编排，使文字或词组之间形成前后叠加的视觉错位，仿佛是具有「秩序感」的分类标签。同时针对品牌不同的门店特色建立了一套视觉规则，以不同形态的辅助字体和图形章的进行风格化的演绎。

This project is a brand visual upgrade. We participated in the formulation of brand visual strategy, brand visual material design, font design and dynamic effect design. Jiaozuo Bookstore was founded in Shanghai in 1942. The new visual image design aims to give the brand the precipitation of time. Therefore, the old Shanghai signboard art characters with era symbols are selected as the basic font and style to extend. Through the arrangement of Chinese and English fonts, the design team makes the text or phrase form a visual dislocation before and after, as if it were a classification label with a sense of order. At the same time, a set of visual rules has been established for the different store characteristics of the brand, with different forms of auxiliary fonts and graphic chapters for stylized interpretation.

佳作书局品牌专注于中外艺术类图书的引介、翻译及出版，并持续举办艺术文化活动。其创立于 1942 年的上海，先后流转于纽约和芝加哥，并在2024年重新回归中国，并在北京多地、浙江的乌镇、河北的秦皇岛生长。在品牌视觉策略讨论中，我们认为80周年对于一个中国文化类品牌来说是非常难得且独特的，且从中国到海外，再回到中国丰富历史应该被记录、被知道。因此，我们希望在品牌视觉建构中，为新的形象需要赋予品牌学术性、历史感，同时也应该以一种更为现代的面貌去与读者建立情感共鸣。

在具体的设计工作中，我们通过对字形设计和文字编排，让文字或词组之间形成前后排列的视觉错位，仿佛是一个个具有秩序感的“分类标签”。同时，我们在标志的一角加入了“Since 1942”，以此强化品牌的历史。此外，为了让品牌视觉可以兼容不同区域书店空间建筑造型，体现不同区域的文化，我们将历史上存在的、以及目前运营的门店设计了一套字体和图形章的规则。在这个前提下，佳作书局未来在中国或事海外的任何一家新店的开放，我们均为品牌延续制定的品牌视觉体系，重新定制新的图形延展。

The brand of Jiaruzuo Bookstore focuses on the introduction, translation and publication of Chinese and foreign art books, and continues to hold art and cultural activities. It was founded in Shanghai in 1942, transferred to new york and Chicago successively, returned to China in 2024, and grew up in many places in Beijing, Wuzhen in Zhejiang and Qinhuangdao in Hebei. In the discussion of brand vision strategy, we believe that the 80th anniversary is very rare and unique for a Chinese cultural brand, and the rich history from China to overseas and back to China should be recorded and known. Therefore, we hope that in the brand visual construction, the new image needs to give the brand academic and historical sense, and at the same time, it should also establish emotional resonance with readers with a more modern appearance.

In the specific design work, we through the font design and text arrangement, so that the text or phrase between the formation of the front and back of the visual dislocation, as if a sense of order "classification labels". At the same time, we added "Since 1942" to the corner of the logo to strengthen the brand's history. In addition, in order to make the brand vision compatible with the architectural modeling of bookstore space in different regions and reflect the culture of different regions, we have designed a set of rules for fonts and graphic chapters for the stores that exist in history and are currently operating. Under this premise, when Jiasuozuo Bookstore opens any new store in China or overseas in the future, we will continue to develop the brand visual system for the brand and re-customize the new graphic extension.

StudioTODO是一家视觉设计事务所，TODO对应的是设计的计 划与流程，同时to do还有为表目的行为，是作为设计师时刻需要思考的课题——设计的动机是什么? 事务所为品牌、艺术文化、空间项目提供视觉设计服务。我们关注于项目中的品牌建构、艺术表达、空间体验，提倡「视觉指向沟通，沟通承载美学」。通过对项目背后文本的解析，定义概念，用可触达与可感知的方式传递信息与建立情感。

StudioTODO is a visual design firm, TODO corresponds to the design plan and process, while to do also has the behavior for the show, which is a topic that designers need to think about all the time-what is the motivation of design? The firm provides visual design services for brands, art and culture, and space projects. We focus on the brand construction, artistic expression and space experience in the project, and advocate "visual communication, communication carries aesthetics 」. Through the analysis of the text behind the project, the concept is defined, and the information and emotion are transmitted in a tactile and perceptible way.