SKYPEOPLE 天空人羽绒科技公司 2022 年起步于中国本土，品牌专注于用科技提升羽绒服产品的专业性与舒适度。我们的工作是重新构想品牌，呼应其品牌精神：以科技实现突破，为城市生活注入活力。
我们将原品牌标识里“人”的抽象符号具像化，重塑了一个3D的动态标识。受当代艺术作品中探索时间与空间关系的启发，我们从俯瞰的视角切入，借观察这个三维的、被镜面球体覆盖着的、持续行走的人，来思考人穿着体验与科技之间的关联。力求呈现一个因科技而带来的轻便、舒适的生活的品牌形象。
我们希望包装像科技产品一样，冷静克制且富有价值感。我们采用特殊工艺，还原了一个具有立体感的标志，用户可以真实触摸到这个蓝色球形。无论是在手提袋上，还是店铺陈列空间中，这个蓝色的标志都令人耳目一新。在2023年度的多项品牌榜单中，SKYPEOPLE被评为“年度潜力品牌”以及“新趋势品牌”。

SKYPEOPLE, founded in China in 2022, is a downwear technology brand focused on using innovation to enhance the comfort and performance of down jackets. Our goal is to reimagine the brand, staying true to its spirit of using technology to transform urban life.
The new logo reinterprets the "human" figure from the original design, symbolizing the connection between technology and comfort. The visual of a 3D person covered by a spherical shape represents the lightness and ease technology brings to the wearer.
Whether on a tote bag or in store displays, the bold blue logo makes a strong statement.

SKYPEOPLE 天空人羽绒科技公司希望用科技提升羽绒服产品的专业性与舒适度，以科技实现突破，为城市生活注入活力。我们力求呈现一个因科技而带来的轻便、舒适的生活的品牌形象。
当代艺术作品启发了我们探索空间和时间、现实与虚幻、主体与客体之间的关系。由此，我们将原品牌标识中“人”的抽象符号具像化，重塑了一个3D的动态标识。从俯瞰的视角切入，借观察这个三维的、被镜面球体覆盖着的、持续行走的人，来探索人的穿着体验与科技之间的关系。
我们希望包装如同科技产品一样，冷静克制且富有价值感。我们采用特殊工艺，在包装上还原了一个具有立体感的标志，用户可以真实触摸到这个蓝色球形。无论是在手提袋上，还是店铺陈列空间中，这个蓝色的标志都令人耳目一新。
在Less is more的设计观点大行其道的当下，品牌勇敢的启用了这个有多层次的3D动态标志。我们还针对性的研发了应用于服装辅料、平面印刷、多媒体媒介的标志形态，以确保标志在多场景不同维度应用时是能被准确得识别出来。
我们选择了环保结实的包装材料，确保物流盒与手提袋都可以被重复利用，减少资源的浪费。

SKYPEOPLE Down Technology Company aims to enhance the professionalism and comfort of down jackets through technology, achieving breakthroughs that inject vitality into urban life. We strive to present a brand image of a light, comfortable lifestyle made possible by technology.

Contemporary art has inspired us to explore the relationships between space and time, reality and illusion, and subject and object. As a result, we have transformed the abstract symbol of "person" in our original brand logo into a more tangible form, creating a 3D dynamic emblem. Viewed from an overhead perspective, this three-dimensional figure, covered by a mirrored sphere and continuously walking, serves as a means to explore the connection between the wearer's experience and technology.

We want the packaging to reflect the qualities of a tech product: calm, restrained, and valuable. Using special techniques, we have recreated a three-dimensional logo on the packaging, allowing users to physically feel the blue spherical shape. Whether on the tote bag or in the store display space, this blue symbol offers a refreshing and innovative visual experience.

In an era where the "Less is more" design philosophy dominates, the brand boldly adopts this multi-layered 3D dynamic logo. We have also specifically developed variations of the logo for use in garment accessories, flat printing, and multimedia formats, ensuring that the logo can be accurately recognized across various scenes and different dimensions of application.

UDL是一家多合伙人团队、多学科的设计工作室，提供品牌形象、工业产品、包装、数字艺术、美术指导等多个方向的设计及咨询服务。 我们的设计由好奇心、创造力、爱和技术构成。 UDL is a design and creative studio. We provide design and consulting services to clients from both commercial and cultural fields. You can get to know us through our past works. We design with curiosity, creativity, love, and technology. We strive for excellence.