SKYPEOPLE-Presentation Film
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SKYPEOPLE Sky People Down Technology Company started in China in 2022, and the brand focuses on using technology to enhance the professionalism and comfort of down jacket products. Our job is to reimagine the brand and echo its brand spirit: to achieve breakthroughs in technology and inject vitality into urban life.
We visualized the abstract symbol of "human" in the original brand logo and reshaped a 3D dynamic logo. Inspired by the exploration of the relationship between time and space in contemporary art works, we cut in from the perspective of overlooking and consider the connection between human wearing experience and technology by observing this three-dimensional, mirror-covered, continuous walking person. Strive to present a light and comfortable life brand image brought by science and technology.
We want packaging to be as cool, restrained and valuable as technology products. We use a special process to restore a three-dimensional logo, users can really touch the blue sphere. Whether it is on the handbag or in the store display space, this blue logo is refreshing. In the list of many brands in 2023, SKYPEOPLE was named "potential brand of the year" and "new trend brand".
SKYPEOPLE, founded in China in 2022, is a downwear technology brand focused on using innovation to enhance the comfort and performance of down jackets. Our goal is to reimagine the brand, staying true to its spirit of using technology to transform urban life.
The new logo reinterprets the "human" figure from the original design, symbolizing the connection between technology and comfort. The visual of a 3D person covered by a spherical shape represents the lightness and ease technology brings to the wearer.
Whether on a tote bag or in store displays, the bold blue logo makes a strong statement.
SKYPEOPLE Sky Man Down Technology Company hopes to use science and technology to enhance the professionalism and comfort of down jacket products, achieve breakthroughs in science and technology, and inject vitality into urban life. We strive to present a brand image of light and comfortable life brought by science and technology.
Contemporary art works inspire us to explore the relationship between space and time, reality and illusion, subject and object. As a result, we visualized the abstract symbol of "human" in the original brand logo and reshaped a 3D dynamic logo. From the perspective of overlooking, we can explore the relationship between people's wearing experience and technology by observing this three-dimensional, mirror-covered, continuous walking person.
We want our packaging to be as cool, restrained and valuable as technology products. We use a special process to restore a three-dimensional logo on the packaging, and users can truly touch this blue sphere. Whether it is on the handbag or in the store display space, this blue logo is refreshing.
At a time when Less is more's design point of view is popular, the brand bravely uses this multi-level 3D dynamic logo. We have also developed targeted logo forms for garment accessories, graphic printing, and multimedia media to ensure that the logo can be accurately identified when applied in multiple scenes and different dimensions.
We have chosen environmentally friendly and strong packaging materials to ensure that logistics boxes and handbags can be reused to reduce the waste of resources.
SKYPEOPLE Down Technology Company aims to enhance the professionalism and comfort of down jackets through technology, achieving breakthroughs that inject vitality into urban life. We strive to present a brand image of a light, comfortable lifestyle made possible by technology.
Contemporary art has inspired us to explore the relationships between space and time, reality and illusion, and subject and object. As a result, we have transformed the abstract symbol of "person" in our original brand logo into a more tangible form, creating a 3D dynamic emblem. Viewed from an overhead perspective, this three-dimensional figure, covered by a mirrored sphere and continuously walking, serves as a means to explore the connection between the wearer's experience and technology.
We want the packaging to reflect the qualities of a tech product: calm, restrained, and valuable. Using special techniques, we have recreated a three-dimensional logo on the packaging, allowing users to physically feel the blue spherical shape. Whether on the tote bag or in the store display space, this blue symbol offers a refreshing and innovative visual experience.
In an era where the "Less is more" design philosophy dominates, the brand boldly adopts this multi-layered 3D dynamic logo. We have also specifically developed variations of the logo for use in garment accessories, flat printing, and multimedia formats, ensuring that the logo can be accurately recognized across various scenes and different dimensions of application.
UDL is a multi-partner team, multi-disciplinary design studio, providing brand image, industrial products, packaging, digital art, art direction and other directions of design and consulting services.
Our designs are made of curiosity, creativity, love and technology.
UDL is a design and creative studio.
We provide design and consulting services to clients from both commercial and cultural fields.
You can get to know us through our past works.
We design with curiosity, creativity, love, and technology.
We strive for excellence.
