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Cross-Strait Family Letter letters from Taiwan
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The design team made the story summary of each episode of the documentary "Cross-Strait Letters" into a graphic file by reproducing the letter materials in the background of the times, forming a paper reproduction of the six episodes. This process is not only a paper record of the content of TV programs, but also a carrier that can transmit the texture of the story online through packaging form, material selection, text design, typography layout and element integration, so that the audience can feel the thickness and emotion of the story in the paper carrier, thus continuing the touch and resonance outside the program.
The design team recreated the letter materials from the historical context to produce visual and textual archives for each episode summary of the Letters Across the Strait documentary, forming a paper-based reproduction of the six-part series. This process not only serves as a printed record of the television content but also creates a tangible medium that conveys the depth and emotion of the stories through packaging, material selection, text design, typography, and the integration of various elements. This allows the audience to experience the weight and emotion of the stories through the physical medium, extending the emotional impact and resonance beyond the program itself.
These archives are packaged together with paper posters, creative drafts and scratch pads to form the visual system of the "Cross-Strait Family Letter" project. Among them, each page of the note pad made of 105g washed paper records the effect of different design attempts in the main visual creation process, transforming the "draft" into "draft paper", and finally each page of the note pad with different handwriting blooming, so as to hope that the audience can resonate with the concept of "Cross-Strait Family Letter" when writing. The paper poster is made of 55g imitation Xuan paper, and is folded in half layer by layer. When it is fully unfolded, it seems to reproduce a collection of family letters. The front and back of the poster are presented on both sides, with the front as the main vision, and the back can see the contents of different family letters in 6 episodes of stories when transmitting light. This design enables the audience to further three-dimensionally feel the interweaving concept of touch and emotion of "cross-strait family letters and missing the sea" through paper posters.
From 105g washed paper, has a unique background on each page, recording different design attempts during the creation of the main visual. This turns "drafts" into "draft paper," with each page featuring varying degrees of ink diffusion. The intention is for viewers to connect with the core concept of Letters Across the Strait as they write.The paper poster, made from 55g imitation rice paper, unfolds layer by layer. When fully opened, it evokes the imagery of letters merging into the sea. The poster is double-sided: the front presents the main visual, while the back reveals excerpts from different letters in the six-episode series when viewed against the light. This design allows viewers to experience the tactile and emotional layering of the concept "Letters Across the Strait, longings merging into the sea" through the texture and interaction of the poster.
The main vision of the documentary "Cross-Strait Letters from Home" is through the concept of more than 300 years of communication between the two sides of the Taiwan Strait, which finally converges into the sea of missing, which is the sea water and also tears. Behind the letters, tears gently slide across the letterhead, blurring the outline of the handwriting and faint the trace of missing, forming another magnificent and vast, crystal clear tears that symbolize the treasure island, it is also the emotional imprint of missing in the eyes. The design team refined and rearranged the family letters of all the real characters in the documentary, from clarity to ambiguity, from emotion to tears ...... Every word, every sentence, every line, every paragraph, carries a thick longing and dripping tears, and eventually converges into an endless ocean. That a drop of crystal tears, a symbol of the treasure island, but also bearing the eyes full of missing emotional imprint. The poster uses ancient rice paper technology to reproduce the texture of cross-strait correspondence for more than 300 years, and more letter images are printed on the back of the poster, forming a thousand words and converging into the meaning of the deep sea. The design works abandon political factors and focus on expressing the deep feelings between compatriots in the Taiwan Strait who had to be separated for historical reasons.
The main visual for the documentary Letters Across the Strait uses the concept of overlapping and fading words from letters exchanged across the Taiwan Strait over the past 300 years, ultimately converging into a vast sea of longing. It is both seawater and tears-behind each letter, tears gently glide over the paper, blurring the contours of the handwriting and leaving traces of longing. This creates another expansive and stirring scene. The glistening teardrop, symbolizing Taiwan, also serves as an emotional imprint filled with longing and remembrance.
The design studio BY-ENJOY DESIGN has been exploring and practicing the cultural attributes and commercial values in the field of brand design for a long time. It mainly focuses on visual experience, content creativity, communication and reach, and use efficiency. In recent years, its works have been recognized by many major design awards at home and abroad, and have successfully landed many cross-field brand projects nationwide. His works have been exhibited or collected in Tokyo, New York, Xiao Meng, Shanghai, Hong Kong, Taipei and other places, and have been widely included and reported by mainstream design media publications and magazines at home and abroad.
