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Professional / Visual, Communication, and Interactive Design

N.E.W.S. Research

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Shortlisted
Medium or Format: Paper Products
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Short Description of Work

It was born for outdoor endurance sports. "N.E.W.S." takes the initials of the four directions of southeast and north, because exploration can start in any direction. The brand is committed to outdoor enthusiasts, to create a balance of lightweight, professional, durable three characteristics of the full range of outdoor equipment.
N.E.W.S. Research is born for outdoor endurance sports.
N.E.W.S. takes its initials from the English first letters of the four directions, as exploration can commence from any direction. The brand is committed to creating a full range of outdoor gear that balances the three key characteristics of "Ultralight", "Professional", and "Durable" for outdoor enthusiasts.

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Tell us about your creative practice, and how your work engages with Chinese design, society, environment or culture.

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DA:702design / AD:Mei Shuzhi
Hangzhou

702design is an exploratory design agency. Discover freshness and interest from life, keep questioning and independent thinking, support design practice in an experimental way, and let design play a greater role in life.

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