Beijing Swift Nest Standard Introduction Video

Nest Mark 1
Figure of Swift Nest Marking
Nest Mark 2
Details of Swift Nest Marking

Nest Mark 3
Use of Swift Nest Mark

3 View

Swift Observation Map
Design Process
Beijing Swift is a migratory bird named after the capital and the only bird to accompany the fireworks of Beijing's ancient buildings. With the process of urbanization, high-rise buildings in Beijing have risen, and ancient urban buildings have also undergone demolition and re-protection. People living in the city lack the awareness of sharing the living environment with animals, which made people think that Beijing Swift is facing a survival crisis and is gradually Fade out of public vision. However, the project survey found that Beijing Swift has taken the initiative to adapt to urbanization and choose to hide in the "antique corner" of the modern city ". This project aims to help people discover the footprints of this spiritual creature, and use the "Swift Nest Mark" as a medium to build a meeting point on the reinforced concrete where the Swift Nest Mark will share memories with the citizens.
The photos and data of the practice process are shown in ppt in detail. The team conducted desktop research and field visits, visited 23 swift-infested areas such as Beihai Park, Xizhimen and Zhengyangmen, and interviewed Ms. Zhang Yaqiong, head of the Beijing Swift Conservation Association and citizens of the old city of Beijing. The final product was invited to be placed in Chaoyang Park in Beijing. In cooperation with the Beijing Swift Protection Association, the design team transformed professional protection actions into actions such as nest mark maintenance and observation records that citizens can participate in. This "citizen scientist" model has shifted ecological protection from government-led to social co-construction.
The design of swift nest logo is closely related to China's society, culture and environment. Beijing Swift's survival strategy of shifting from ancient eaves to overpass holes reflects the alienation between man and nature in China's rapid urbanization process, redirecting the public's attention to the resilience of life in urban gaps through nest signs, and using concrete carriers to crack the collective anxiety of "urban creatures disappearing. In form, the integration of Swift and Wooden Dou Gong not only continues the traditional cultural language, but also awakens the collective memory of "Morning Bell and Twilight" and inherits the philosophical thought of "the unity of man and nature. In the end, the project realizes triple reconciliation through the design media-the social level calls for action transformation through emotional mobilization, the cultural level marries history and modern memory, and the environmental level reconstructs the human-bird space contract, moving towards a multi-species empathy urban civilization.
Li Zhuoran: Grade 2021 undergraduate majoring in product design of Central Academy of Fine Arts;
Liu Qinyang: 2021-level undergraduate majoring in art and technology at the Central Academy of Fine Arts;
Luo Zizhu: 2021-level undergraduate majoring in digital media at the Central Academy of Fine Arts;
Luan Xingru: Central Academy of Fine Arts visual communication professional 2021 undergraduate;