BUDDY Product Introduction
A4 - 1
A4 - 2
A4 - 3
A4 - 4
A4 - 6
BUDDY-Video
Due to the reversal of human and cat work and rest, it has greatly affected the rest of young pet owners in high-line cities at night, and it also runs counter to people's increasing pursuit of a higher quality of life. The problem of declining quality of life due to the conflict between human and cat interaction time points is due to the excessive energy of cats due to pet owners and lack of interaction with cats.
BUDDY uses the complexity of the home environment and the cat's hunting nature to better realize the cat's energy consumption and achieve the accuracy of the work and rest of the pet time node. bring people into the identity of "prey", and draw out the fetters relationship between cats and their partners in the form of getting along with "cat and mouse", so as to enhance the interest of energy consumption and enrich the daily life of cats. At the same time, it uses fragmented short-term multiple rounds to play, which not only consumes the cat's energy scientifically, but also integrates this game into our fragmented life. While balancing the problem of declining quality of life caused by conflict at the time of human-cat interaction, it can also give people and pets happiness and companionship.
In 2023, the work "BUDDY-Pet Companion" won the silver medal and the third prize in the country.
Bronze Award for Students at the 5th British G-CROSS Creativity Award.
1. Social demand: response to the "lonely economy" in the process of urbanization: China has more than 92 million young people living alone (2023 to data from the Ministry of Civil Affairs), the number of pet cats has exceeded 65 million, and "pets as emotional substitutes" has become the mainstream lifestyle to alleviate urban loneliness. However, BUDDY strengthens the emotional projection of human pet by constructing "quasi-family characters" (such as owners incarnating prey controllers), which meets the consumption upgrading needs of the younger generation in China for "companion value", and at the same time solves social contradictions such as the rising abandonment rate derived from pet behavior problems.
2. Cultural translation: the domestication narrative from "pastoral dog" to "apartment cat": drawing on the "livestock-human" collaborative survival logic in Chinese farming civilization (e. g., the temporal function of housekeeping dogs), reconstructing the rhythmic symbiosis of "pet-owner" in the urban context. Contemporary urbanization compresses the space for the expression of cat's natural behavior, and BUDDY continues the traditional wisdom of human and animal coexistence with "digital interaction of spatial devices" to respond to the contradiction of modernity.
3. Sustainable design: fight against the over-manufacture of "pet fast-moving goods": the product adopts environmentally friendly composite materials and modular design, which is in line with China's "carbon neutral" policy and reduces the iterative waste of pet plastic toys. Extend the product life cycle through hardware firmware upgrades (not overall replacement) and resist the "one-time entertainment toy" consumption model prevalent in the Chinese pet market.
