Use of streamer liquor tasting set
Streamed Liquor Tasting Set-Scene Photo
Streamed Liquor Tasting Set Scene-Pour Wine (Wine in Bottle)
Streamed Liquor Tasting Set Scene-Pour Wine Use
Streamed Liquor Tasting Set Scene-Smelling Fragrance
Streamed Liquor Tasting Set
The "streamer tasting set" is a set of Chinese liquor tasting utensils, consisting of a pot of four cups. Drinking liquor is an important part of Chinese food and social culture. The streamer tasting set group hopes to enlarge the "taste" attribute in the drinking experience of liquor, put forward a brand-new drinking logic for traditional liquor, and at the same time make liquor continue to exist in the daily life of contemporary Chinese people in an elegant and playable way.
From the smell level, four cups with different mouth types can be used to smell liquor of different degrees. For example, the skimming cup is suitable for drinking high-level wine, which facilitates the diffusion of alcohol smell and retains relatively soft wine aroma. The closing cup is suitable for liquor with lower degree, so that the wine aroma is more completely wrapped in the cup. And can be used as a "pot" of the use of the bottle, without taking off the top of the wine stopper can be through the gap to achieve the injection and pouring of wine. While realizing the function of awakening incense, it also increases the dexterity and interest of the use of utensils.
The crystal glass material and flowing lines echo the unique smooth and clear Chinese liquor, conform to the flowing trend of liquor, and also pay attention to the visual experience of drinkers in different situations. The name "streamer" of the set also contains this meaning.
As a product already on the market, the streamer tasting set is priced close to the people. Designers and brands want it to reach more people. In addition to booze and comparison, it provides people with new social and self-pleasing choices related to liquor. Through watching color, smelling fragrance, tastings and other actions to enrich the drinking process, but also makes the excellent traditional liquor really return to flavor, more fully and directly experienced by new and old players.
The starting point of the idea of "streamer tasting set" is a self-question: can Chinese liquor be tasted on the table of ordinary consumers? At present, liquor tasting seems to be limited to industry practitioners, collectors and some enthusiasts. For the public, liquor is more of a social tool, rather than the object of tasting. In traditional cognition, the drinking culture of Chinese society pays more attention to "drinking" rather than "tasting". Few people on the wine table talk about the flavor and quality of wine. We hope that through this product, liquor tasting can really enter the daily life of ordinary consumers.
In terms of design, our biggest breakthrough lies in the change of thinking: it is not limited to traditional graphics or bronze and pottery shapes, but starts from the diversity of liquor. Through in-depth investigation in Maotai Town, Xinghua Village and other typical flavor wines, participating in the taster course, learning the techniques of koji making and distillation, and under the suggestion of Professor Li Hong of China Fermented Food Industry Research Institute, we have established the corresponding relationship between the four kinds of cup mouth and the concentration and flavor type of liquor. In the communication with the taster of Maotai factory, we found that the liquor after sobering (especially the high number and the aged old liquor) is easier to import. These preliminary research results provide important guidance for design, ensuring that each product can bring a unique experience to consumers.
In the mass production of wine, asymmetric modeling is prone to mold line problems. In order to achieve the shape of the natural flow of the wine glass, we have done repeated running-in with the factory, after three major design evolution, to achieve satisfactory results.
We believe that the "streamer tasting set" is promoting the real and organic connection between liquor drinking culture and people's daily dining table, which will have a positive impact on today's society and traditional liquor culture.
To contemporary society: it helps to change the public's stereotype of liquor, attract more young people to try liquor, and break the inherent cognition that "liquor is just a drink for elders. Promote the healthy development of Chinese drinking culture, guide people from "drinking" to "wine tasting", pay more attention to flavor experience. This change will help reduce bad habits such as persuasion, forced drinking, and alcoholism, and enhance the level of social civilization.
For traditional liquor culture: through different cup types to distinguish liquor flavor type and alcohol degree, the ritual sense of smelling incense and drinking is improved. It not only attracts those who are interested in liquor but dislike the culture of persuading liquor, but also provides an opportunity for Chinese liquor to go global.
For Chinese liquor companies: With the improvement of consumers' awareness of liquor tasting and flavor, liquor companies will face more opportunities for innovation and quality improvement.
The designer observed that the brewing of liquor is usually carried out in the early morning, and the low temperature environment is conducive to the activity of microorganisms during the fermentation process. The steam in the wine shop is steaming, and the busy figure of the workers and the rising heat are intertwined into a lively scene. This atmosphere is completely different from the brewing of whiskey and wine. Through the flow of glass, capture the moment of steam rising in the wine shop, symbolizing harvest and beauty. If you look closely at the flow of liquor in a wine glass, you will find that it is different from water-its movement is more powerful, and when light and shadow penetrate, the liquid looks very bright. Our design is not only an exploration of the shape of the wine glass, but also the beauty of the liquor liquid.
Liang wood (LIANG) is a commitment to the spirit of the utensils and ritual of the original design of the brand back to life. A starling is a flock of starlings and a tough and vibrant wood.
The brand uses utensils as the medium to awaken people's perception and cultural consciousness of life through different product lines such as food, drink, taste, appreciation, rest, enjoyment, and smell, and hopes to bring contemporary Chinese people a life interest rich in oriental charm.
We hope that the utensils will not only be owned, but also become a long-term companion in life.
